Senior Manager, Strategic ABM at JLL

JLL empowers you to shape a brighter way.Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services advisory and technology for our clients. We are committed to hiring the best most talented people and empowering them to thrive grow meaningful careers and to find a place where they belong. Whether youve got deep experience in commercial real estate skilled trades or technology or youre looking to apply your relevant experience to a new industry join our team as we help shape a brighter way forward. Responsibilities1. Lead the 1-1 ABM program for the most strategic accounts of our Real Estate Management Services business.2. Identify key accounts and work closely with the industry marketing and communications teams to develop personalized programs for each account.3. Implement various digital campaigns events content and thought leadership initiatives to drive engagement and interest from target accounts. Utilize various marketing channels to increase account awareness and generate demand.4. Collaborate with cross-functional teams: Work closely with Sales Account Management and Marketing teams to develop joint account plans define high-touch strategies and identify growth opportunities. Align marketing activities with the broader account strategy to deliver consistent messaging and impactful campaigns.5. Personalization and segmentation: Develop a deep understanding of target accounts and their pain points goals and challenges. Leverage this knowledge to create personalized marketing campaigns that resonate with key decision-makers and influencers.6. Measure and analyze campaign performance: Establish clear metrics to evaluate the effectiveness of ABM initiatives. Track campaign performance report on results and provide recommendations for optimization. Conduct ongoing analysis to identify opportunities for improvement and make data-driven decisions.7. Stay up to date with industry trends: Keep abreast of the latest trends technologies and best practices in ABM. Continuously evaluate and introduce new tools and methodologies to enhance ABM capabilities and effectiveness.Program Management CapabilitiesRoadmap & FrameworkEvaluate accounts and opportunities for 1-1 motionsMap ABM capabilities across regions for activationPartner with marketing operations to establish forecast and report against key success metricsCreate models toolkits and other communication ensuring the repeatability and scale of ABM programsPerformance measurementIncrease account engagement with ABM tacticsAcquire new contacts developing influencers and decision-makers from a defined ICPSource and influence pipeline within designated ABM accountsPerformance of targeted paid media campaigns to acquire first-party data with account-specific insight.Performance of playbooks enabling field marketers to run country-level ABM pursuitsPlan and measure the indicators and direct outcomes of activities across the lifecycle of a 1-1 pursuitGathering and summarizing client insightsAnalyze account intelligence to identify client-centric expressions of our services including upsell and cross-sell segments of buyers.Guide offer creation and determine the optimal tactic mix for 1:1 programs.Collaborate with 1:few and demand campaign practitioners to map content and engagement that maps to strategic accountsPartner with operations to provide data and ongoing insight into ABM accountsOperational EnablementReport on ABM program scorecard and account scorecards on a monthly basisWork with functions in sales and marketing to define and establish workflows (e.g. campaign personalization and execution lead hand-offs sales enablement) Enable regional and country teams to execute ABM out-of-the-box programsPartner with digital and content teams to provide campaign customizationManage budget allocation with minimum variance to plan Qualification and ExperienceHighly professional dynamic and resilient teammate with a positive can-do attitude willing to roll up sleeves and get things doneExperience partnering with sales and business development programsStrong stakeholder management skills with the ability to manage expectations and maintain positive relationships whilst also being assertive to express own points of viewBachelors degree in marketing Business or a related field. MBA preferredProven experience (5 years) as an account-based marketing professional with suitable experience activating high-touch single-account pursuitsStrong understanding of B2B marketing profiling ideal personas and full-funnel engagement strategy to develop integrated marketing campaigns that drive demand pipeline and revenueProficiency in analyzing accounts and buying groups utilizing CRM marketing automation platforms intent tools such as 6Sense B2B Ad Tech and other primary sourcesExcellent project management skills and ability to manage multiple initiatives simultaneouslyStrategic thinker with a data-driven approach and strong analytical skillsDefine repeatable processes to expand the ABM program across strategic accountsExceptional communication and presentation abilitiesEstimated compensation for this position:145440..00 USD per yearThis range is an estimate and actual compensation may differ. Final compensation packages are determined by various considerations including but not limited to candidate qualifications location market conditions and internal considerations.Location:On-site Chicago ILIf this job description resonates with you we encourage you to apply even if you dont meet all the requirements. Were interested in getting to know you and what you bring to the table!Personalized benefits that support personal well-being and growth:JLL recognizes the impact that the workplace can have on your wellness so we offer a supportive culture and comprehensive benefits package that prioritizes mental physical and emotional health. Some of these benefits may include:401(k) plan with matching company contributionsComprehensive Medical Dental & Vision CarePaid parental leave at 100% of salaryPaid Time Off and Company HolidaysEarly access to earned wages through Daily PayJLL Privacy NoticeJones Lang LaSalle (JLL) together with its subsidiaries and affiliates is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLLs recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. 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Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.Pursuant to the Arizona Civil Rights Act criminal convictions are not an absolute bar to employment.Pursuant to Illinois Law applicants are not obligated to disclose sealed or expunged records of conviction or arrest.Pursuant to Columbia SC ordinance this position is subject to a background check for any convictions directly related to its duties and responsibilities. Only job-related convictions will be considered and will not automatically disqualify the candidate.California Residents onlyIf you are a California resident as defined in the California Consumer Privacy Act (CCPA) please view ourSupplemental Privacy Statement which describes your rights and disclosures about your personal you are viewing this on a mobile device you may want to view the CCPA version on a larger device.Pursuant to the Los Angeles Fair Chance Initiative for Hiring Ordinance JLL will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.Accepting applications on an ongoing basis until candidate identified.Required Experience:Senior Manager Key Skills Bidding,Crane,Finance Management,Accountancy,Avionics,Blackberry Employment Type : Full-Time Experience: years Vacancy: 1