Senior Marketer, Global Growth Partnerships at HubSpot

POS-14706OverviewWere looking for a Senior Marketer to lead the strategy and partnerships arm for our Creators program focusing on Creators with highly engaged audiences of 25K and under. This role focuses on driving conversions (primarily signups for HubSpots free software) and building visibility in answer engines through authentic creator collaborations.This person will join a team shaping how HubSpot reaches and converts new audiences through partnerships. Working closely with Global Growth HubSpots Creator Program and Brand Marketing youll design and scale creator-led initiatives that increase AI visibility and conversions playing a key role in HubSpots creator strategyKey ResponsibilitiesIn this role youll get to:Build and scale HubSpots Nano/Micro Creator Partnerships Program as a core driver of demand and answer engine visibility.Develop and manage a portfolio of creator partnerships that align with HubSpots brand and growth goals.Partner with the Affiliate Program team to identify collaboration opportunities and extend creator impact across existing partner channels.Create scalable frameworks for campaign development content briefs and performance measurement.Collaborate with cross-functional teams to integrate creator initiatives into global campaigns and growth efforts.Analyze creator and campaign performance to optimize for AI visibility and conversion.Manage contracts budgets and vendor relationships to ensure strong ROI.Identify new creator trends tools and platforms to inform strategy and program evolution.What Success Looks LikeCreator partnerships directly contributing to demand generation and visibility in ChatGPT and Google AI Mode/AI Overviews.Strong collaboration between creator partners and internal marketing teams.Consistent performance improvements across visibility and conversion metrics.Scalable data-driven systems for managing and measuring creator impact.Qualifications6 years of marketing experience with a focus on creator influencer affiliate or partnership marketing.Proven track record driving measurable business results through creator influencer or affiliate programs.Familiarity with AI tools and trends with the ability to use AI to improve campaign performance workflows and insights.Deep familiarity with creator platforms such as YouTube TikTok Instagram LinkedIn and podcasts.Skilled at using performance data to drive decision-making and optimize partnerships.Experience managing budgets and negotiating creator contracts.Excellent communication and relationship management skills.Thrives in a collaborative fast-paced and global environment.Bonus SkillsUnderstanding of SEO and Answer Engine Optimization (AEO) fundamentals and how they connect to creator-led strategies.Experience building or scaling new marketing programs from the ground up.Familiarity with affiliate referral or ambassador marketing models.Background in SaaS or B2B marketing.Pay & BenefitsThe cash compensation below includes base salary on-target commission for employees in eligible roles and annual bonus targets under HubSpots bonus plan for eligible addition to cash compensation some roles are eligible to participate in HubSpots equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills experience qualifications and other job-related reasons.This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpots compensation philosophy.Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.At HubSpot fair compensation practices arent just about checking off the box for legal compliance. Its about living out our value of transparency with our employees candidates and community.Annual Cash Compensation Range:$92000$138000 USDWe know the confidence gapand impostor syndrome can get in the way of meeting spectacular candidates so please dont hesitate to apply wed love to hear from you.If you need accommodations or assistance due to a disability please reach out to us using this form.At HubSpot we value both flexibility and connection. Whether youre a Remote employee or work from the Office we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team youll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.If you require an accommodation due to travel limitations or other reasons please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangementsMassachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.Germany Applicants: (m/f/d) - link to HubSpots Career Diversitypagehere.India Applicants: link to HubSpot Indias equal opportunity policy here.About HubSpotHubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software integrations and resources customers need to connect marketing sales and service. HubSpots connected platform enables businesses to grow faster by focusing on what matters most: customers.At HubSpot bold is our baseline. Our employees around the globe move fast stay customer-obsessed and win together. Our culture is grounded in four commitments: Solve for the Customer Be Bold Learn Fast Align Adapt & Go! and Deliver with HEART. These commitments shape how we work lead and grow.Were building a company where people can do their best work. We focus on brilliant work not badge swipes. By combining clarity ownership and trust we create space for big thinking and meaningful progress. And we know that when our employees grow our customers do too.Recognized globally for our award-winning culture by Comparably Glassdoor Fortune and more HubSpot is headquartered in Cambridge MA with employees and offices around the world.Explore more:HubSpot CareersLife at HubSpot on InstagramBy submitting your application you agree that HubSpot may collect your personal data for recruiting global organization planning and related purposes. Refer to HubSpotsRecruiting Privacy Notice for details on data processing and your rights.Required Experience:Senior IC Key Skills Business,Marketing,User Interface,Web Content,A/B,Communication,CRM,Paid Search,HTML,Project Management,Content Marketing,Email Campaigns,ROI,Digital strategy,Analytics Employment Type : Full Time Experience: years Vacancy: 1