Senior Marketing Copywriter Associate Creative Director at Regions Bank

Thank you for your interest in a career at Regions. At Regions we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results dedicated to quality strength and integrity and possess the drive to succeed then we are your employer of choice.Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates consultants and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes sold or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions Retention Schedule for a minimum of three years. You may review modify or update your information by visiting and logging into the careers section of the system.Job Description:At Regions the Marketing Copywriter will craft compelling results-driven copies that drive customer engagement conversions and retention. This role will collaborate with marketing strategists data analysts and creative teams to develop compelling personalized data-driven messaging that resonates with target audiences. This role will utilize addressable media including direct mail email and next-best-action (NBA) direct response campaigns to reach consumers.Primary ResponsibilitiesWrites and edits high-performing compliant copy for direct mail email and next-best-action (NBA) campaigns promoting banking and financial services products (e.g. checking savings credit cards loans wealth management)Adapts procedures and processes to enhance the media creation and distribution processEstablishes critical strategic and operational goalsHandles complex problems as they ariseLeverages customer segmentation and behavioral data to tailor messaging for different audiencesEnsures copy aligns with brand voice regulatory requirements (FDIC CFPB etc.) and best practices for financial services marketingCollaborates with strategy teams to enhance personalization and dynamic content strategiesWorks closely with designers to ensure copy and creative work together seamlesslyStays updated on banking and financial industry trends compliance updates and direct response best practicesMentors coaches and trains junior team membersThis position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.RequirementsBachelors degree in English Journalism Marketing Communications or a related field and eight (8) years of direct response copywriting experience preferably in banking fintech or financial servicesOr High School Diploma or GED and twelve (12) years of professional experience in marketingPreferencesProven success in direct mail email marketing and next-best-action (NBA) campaignsStrong understanding of customer journey mapping segmentation and data-driven personalizationFamiliarity with financial services compliance (e.g. Reg E Reg DD UDAAP) and ability to write clear legally sound disclosuresExperience with CRM platforms (Salesforce Marketing Cloud HubSpot) and marketing automation tools is a plusSkills and CompetenciesA/B test messaging to optimize performance and response rates CTRs and conversion metricsAbility to analyze performance metrics and refine copy based on resultsExcellent collaboration skills with cross-functional teamsExcellent direct response writing and editing skillsExcellent time management skillsExcellent verbal written communication and organizational skillsExperience working with and adhering to content style guides (e.g. AP style)Keen attention to detail to ensure quality and accuracy at each deliverable stageProficiency in Microsoft Office (Excel Word PowerPoint Outlook etc.)Experience in film video and television production preferred.Position TypeFull timeCompensation DetailsPay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience skills knowledge contribution job location and most importantly performance in the job role. As these factors vary by individuals pay will also vary among individual associates within the same job.The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.Job Range Target:Minimum:$104355.35 USDMedian:$146820.00 USDIncentive Pay Plans:This job may participate in an annual discretionary bonus plan.Benefits InformationRegions offers a benefits package that is flexible comprehensive and recognizes that one size does not fit all for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes which is not intended to be a complete summary of plan terms and conditions.Paid Vacation/Sick Time401K with Company MatchMedical Dental and Vision BenefitsDisability BenefitsHealth Savings AccountFlexible Spending AccountLife InsuranceParental LeaveEmployee Assistance ProgramAssociate Volunteer ProgramPlease note benefits and plans may be changed amended or terminated with respect to all or any class of associate at any time. To learn more about Regions benefits please click or copy the link below to your browser. DetailsRegions CenterLocation:Birmingham AlabamaEqual Opportunity Employer/including Disabled/VeteransJob applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.Required Experience:Director Key Skills Marketing,Logo Design,Trello,Adobe Creative Suite,Martech,Adobe Photoshop,Social Media Management,Adobe Illustrator,Copywriting,Customer relationship management,Experience Design,Adobe Indesign Employment Type : Full-Time Experience: years Vacancy: 1