Senior Marketo Operations Specialist (Hybrid) at Cella

Location: Malvern or Charlotte (Hybrid)Duration: Contract to Hire (Typically 6 months)Full-time or Part-time: Full-time (37.5 hours per week)Compensation Range: $55 - $68/hr W2We are seeking a highly technical and certified Senior Marketo Operations Specialist to serve as the lead for our Marketo engagement strategy. This role is at the forefront of leveraging Marketo's deep capabilities, demanding a strong command of the product's inner workings to design, build, and optimize complex, multi-step, always-on nurture journeys.The ideal candidate possesses exceptional tactical skills for system operation and will be a positive force for generating utilization and operational efficiency that drives meaningful marketing impact. This is a contract-to-hire position with an initial mentorship phase to ensure mastery of our team's processes and standards.Crucial Requirement: You must already possess a Marketo Certified Professional (MCEP) or equivalent certification. This is a non-negotiable prerequisite for the role. Responsibilities:Platform & Journey Execution: Serve as the hands-on operations lead to build, execute, and rigorously optimize complex marketing programs and campaigns in Marketo, with a core emphasis on sophisticated journey building and orchestration.Automation Strategy: Partner with the Digital Marketing team to translate documented marketing journeys and campaigns into high-performing, executable automation programs within Marketo.System Orchestration: Manage the orchestration of Marketo journeys and campaigns across diverse audience segments, proactively identifying and facilitating cross-journey/campaign efficiency opportunities.Quality Assurance & Testing: Develop and enforce stringent testing and QA practices, ensuring all operational activities, creative, and copy testing are performed with the highest degree of quality and accuracy.Data & Deliverability: Assist with the management of the contact database, including list uploads, segmentation maintenance, upholding strict data hygiene standards, and optimizing email deliverability.Technology Integration: Engage in the management and maintenance of various Marketo technology integrations, including CRM (e.g., Microsoft Dynamics), webinar platforms, and data enhancement tools.Adoption & Enablement: Facilitate the adoption and utilization of Marketo across the marketing team by providing structured training, office hours, and upskilling on best practices, guidelines, and new capabilities.Reporting: Regularly build and distribute reports on the performance of Marketo programs, campaigns, emails, and lead scoring efforts. Qualifications:Required Core Expertise.Marketo Certified Professional (MCEP) or equivalent certification is essential and non-negotiable.Expert knowledge of Marketo-demonstrating deep tactical command of the system's inner workings.Minimum 3+ years of hands-on Marketo experience focused on system operations and campaign orchestration.Demonstrated experience in complex, multi-step journey building, including operational, drip, and automated trigger emails.Strong understanding of marketing and sales cycles within a B2B context.Excellent analytical, problem-solving, organizational, and multitasking skills.Specializations that Make an Impact.Knowledge of the Adobe Experience Platform (AEP), including Customer Data Platform (CDP), Customer Journey Analytics (CJA), or Web SDK is a significant plus.Familiarity with CRM systems like Microsoft Dynamics.Undergraduate degree in a relevant field (e.g., Marketing, Communications, Computer Science).JOBID: JN -9 Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.PandoLogic. Category:Logistics, Location:Malvern, PA-19355