Senior Performance Copywriter & Creative Strategist at SimplePractice

About UsAt SimplePractice we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice.More than 250000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care our suite of innovative solutions work together to reduce administrative burdenempowering solo and small group practitioners to thrive alongside their clients.Recognized by MedTech Breakthrough as the Best Practice Management Solution Provider in 2024 and the Digital Health Awards in 2023 SimplePractice is proud to pave the future of health tech.The RoleWere hiring a Senior Performance Copywriter & Creative Strategistto join our growth-focused creative team. This role is crafted for a highly creative thinker with a deep understanding of paid social a strong performance marketing lens and the ability to craft narrative-driven concepts that convert. You will focus primarily on driving performance outcomes across Meta YouTube TikTok and emerging channelsespecially within short-form video and paid social ad formats.This is not just about writing adsits about conceptualizing and iterating performance-first ideas that can be tested measured and scaled. Youll partner with the creative team media buyers and video editors to bringdata-driven storytelling to life in a way that resonates with our practitioners and delivers real business results.ResponsibilitiesConcept write and iterate creative for paid social performance video and landing page assets with a focus on measurable outcomes (e.g. hook problem solution thumb-stopping openers clear CTAs)Own the copy performance loopanalyzing engagement (e.g. thumb stop rate ThruPlays watch time % watched) and downstream conversion metrics (CTR Cost Per Trial CAC) to double down on top-performers and deprecate under-performersCollaborate closely with the Paid Media Brand and Creative Strategy teams to translate test results into refined messaging strategies and scalable creative frameworksStay on the pulse of social media trends hooks and memes adapting them into platform-appropriate creative that aligns with the SimplePractice tone of voice and drives performancePropose and test outside-the-box ideas bringing a healthy appetite for experimentation to every briefLeverage and experiment with AI tools (ChatGPT Gemini Claude etc.) to streamline ideation scripting and iterative testing cyclesDevelop scalable systems for message testing audience segmentation insights and variant analysisWork with designers and video editors to shape scripts UGC prompts for use in full-funnel performance campaignsDesired Skills & Experience5 years of performance marketing or creative strategy experience (in-house or agency) with a strong concentration in paid social performance creative and digital videoA natural performance thinker: you understand how metrics map to creativeCAC Conversion Rate Cost per Trial % Watched ThruPlays Thumb Stop Rateand can reverse-engineer performance winnersPortfolio demonstrates data-informed creative ideation that drove measurable growth outcomesDeep platform knowledgeespecially Meta TikTok and YouTubewith an ability to flex across new channels and formatsComfort navigating high-velocity creative testing environments and shaping creative based on real-time dataSharp copywriting skills with strong instincts for narrative pacing clarity and emotional resonanceHigh degree of trend fluencyyou can translate whats performing on TikTok or Instagram into SimplePractice-appropriate assetsOpen-minded and curiousyoure excited to co-pilot creative ideation with AI tools and willing to test bold or unconventional approaches#LI-RemoteBase Compensation Range$100000 - $125000 annuallyBase salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay.The above represents the expected base compensation range for this job requisition. Ultimately in determining your pay well consider many factors including but not limited to skills experience qualifications geographic location and other job-related factors.BenefitsWe offer a competitive benefits program including:Medical dental vision life & disability insurance401(k) plan with company matchFlexible Time Off (FTO) wellbeing days paid holidays and summer FridaysMental health resourcesPaid parental leave & Backup CareTuition reimbursementEmployee Resource Groups (ERGs)California Job Applicant Privacy NoticeThank you for your interest in opportunities at SimplePractice LLC (SimplePractice or us or we or our). Please note that when you submit your resume or application materials to us for employment purposes you are subject to the SimplePractice California Job Applicant Privacy Notice.For more information about our privacy practices please contact us at .Required Experience:Senior IC Key Skills Presentation Skills,Marketing,Proofreading,Copy Editing,Adobe Creative Suite,Multichannel Marketing,SEO,Alternative dispute resolution,Copywriting,Creative Writing,Branding,Writing Skills Employment Type : Full-Time Experience: years Vacancy: 1 Yearly Salary Salary: 100000 - 125000