Senior PPC Manager at Wilshire Law Firm

Senior PPC ManagerWilshire Law Firm is a distinguished award-winning legal practice with over 18 years of experience specializing in Personal Injury Employee Rights and Consumer Class Action lawsuits. We are dedicated to upholding the highest standards of Excellence and Justice and are united in our commitment to achieve the best outcome for our clients.You will work side by side on a team of dynamic collaborative and client-focused professionals who are committed to delivering on our founding core values: Excellence Teamwork and Integrity.The OpportunityWe are seeking a performance-driven Senior PPC Manager with proven experience in high-intent lead generation environments. You will own end-to-end PPC performance and the technical pipelines that drive accurate attribution intake performance and case acquisition outcomes. You will build optimize troubleshoot and scale complex paid acquisition systems in a fast-moving high-ownership environment.Why This Role Is UniqueYou will be a key player in a high-growth high-ownership environment where ideas move fast and wins are measured in actual cases not vanity metrics. You wont be handed pre-built campaigns; instead youll be trusted to build optimize and evolve them with the support of a fast-moving team.Accountable forBuilding managing and optimizing Google Ads Bing Performance Max YouTube and Microsoft Ads campaignsImproving lead quality CPL ROAS and cost-per-case with continuous testing and optimizationStructuring and executing testing roadmaps across copy bidding audiences and landing pagesManaging Google Local Service Ads performance service areas reviews and dispute resolutionsMaintaining and optimizing Google Business Profiles for accuracy and complianceEnsuring flawless lead flow between Google Ads CallRail Intaker SalesforceTroubleshooting malfunctions across Zapier CallRail chatbots IVR routing and CRM integrationsVerifying accurate attribution preventing duplicates and maintaining data integrity in SalesforceConducting weekly call audits to evaluate intake agent performance and case retention qualityTesting call routing paths weekly to ensure correct queues escalations and language routingAnalyzing funnel performance from call connected qualified contract sent retainedDelivering weekly reporting: leads spend CPL projections and down-funnel insightsPresenting strategic recommendations competitive analysis and performance improvementsTraining new employees on marketing systems routing logic intake workflows and attributionEnsuring compliance Google Ads policies branding standards and security protocolsDocumenting major system changes and maintaining updated SOPsQualifications9 years of hands-on PPC experience in a high-budget ROI-driven environmentProven ability to improve CPL ROAS cost-per-case and lead qualityExpert-level mastery of Google Ads PMax YouTube Microsoft Ads smart bidding and audience strategiesExperience connecting PPC performance with Salesforce or a comparable CRMStrong proficiency with CallRail Zapier chatbot systems landing page testing tools and dynamic tracking setupsDeep analytical skills with GA4 performance dashboards and diagnosing technical issuesDemonstrated ability to build and own full-funnel acquisition systems not just campaignsPersonal Injury or call-based lead generation experienceFamiliarity with Intaker Unbounce VWO Segment or IVR routing systemsExperience working with intake or call center operationsCompensation$160000 depending on experience BenefitsPaid time off and paid holidaysOpportunities for growth and advancementTeam outings and sponsored eventsEmployee referral bonus programsFirm-paid Medical HMO with affordable upgradesFirm-paid Life and AD&D insuranceLow-cost Dental and Vision plans401kFSA (Flexible Spending Account)EAP (Employee Assistance Program)Pet InsuranceStrive for Excellence. Fight for Justice. Foster Unity.Wilshire Law Firm celebrates being an equal employment opportunity provider to all people in accordance with all applicable laws. We are committed to providing reasonable accommodations to assist individuals with disabilities during the application process and to facilitate their performance of essential job functions throughout their employment.Join Wilshire Law FirmLos Angeles Irvine San Diego Oakland Sacramento Riverside Torrance Key Skills Facilities Management,C,JavaScript,Application Programming,Control Engineering,Air Conditioning Employment Type : Full Time Experience: years Vacancy: 1