Senior PR & Communications Specialist (Marketing Communications Professional III Exempt, Range 1) Strategic Marketing & Communications at San Francisco State University

**SFSU Internal Applicants Only**Working TitleSenior PR & Communications SpecialistSF StateUniversitySan Francisco State is an Equal Opportunity Employer and does not discriminate against persons on the basis of race religion color ancestry age disability genetic information gender gender identity gender expression marital status medical condition National origin sex sexual orientation covered veteran status or any other protected status. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting the Senior Human Resources Manager.Applicants may visit for more information on SF States policy prohibiting discrimination and how to file an online report using the procedures under Executive Order 1096 Revised. Inquiries can be directed to the campus Title IX Coordinator and Discrimination Harassment and Retaliation Administrator by calling or emailing San Francisco State is a 100% Smoke/Vapor-Free Campus. Smoking or Vaping of any tobacco/plant-based substance is not permitted on any University properties.The person holding this position may be considered a mandated reporter under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.This position may be a designated position in the California State Universitys Conflict of Interest Code. The successful candidate accepting this position may be required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.DepartmentStrategic Marketing & CommunicationsAppointment TypeThis is a one-year probationary position.Time BaseFull-Time (1.0)Work ScheduleMonday through Friday; from 8:00 a.m. to 5:00 p.m.Anticipated Hiring Range$6361 - $7023 Per Month ($76332 - $84276 Annually)Salary is commensurate with experience.Position SummaryThe Office of Strategic Marketing & Communications is responsible for advancing the awareness understanding and support of the University through media relations publications social media marketing advertising promotions special events and other communications.The Media Relations Specialist partners with the Director of Communications and Executive Editor to develop and maintain strategies that will raise the universitys stature through media relations and content development. The incumbent envisions and implements programs to cultivate relationships with key stakeholders with the goal of obtaining media placements. Stakeholders include the President Presidents Cabinet deans faculty donors and newsroom executives and reporters on the local national and international levels. The incumbent develops and implements strategies to cultivate relationships with key stakeholders with the goal of creating and cross-promoting news content on all University platforms. He/She also assists with development of an emergency and crisis communications protocol based on best practices and in accordance with federal guidelines. This position works directly with the Emergency Operations Committee to implement protocol.Position InformationLead Announcements for Major University MilestonesLead development and implementation of communications plans for major University milestone announcements such as but not limited to: donations to the University opening of new buildings major partnerships with external organizations and moreCollaborate across varying levels of the University including senior leaders to advise on messaging talking points and announcement strategies. Key partners include Presidents Office Cabinet-level administrators deans and facultyServe as main Public Relations point-of-contact for major announcements involving external partners. Duties include strategizing brainstorming managing expectations attending/leading meetings identifying goals and objectives developing messaging and moreCoordinate and delegate tasks to Strategic Marketing & Communications department and other campus colleagues when developing and executing communications plans for announcementsWrite press releases related to major University milestonesMeasure and report success of announcementsLead Response for Non-Critical Media InquiresWith limited to no supervision lead response for inbound media inquiries for non-critical issues that do not impose a major immediate and widespread reputational risk to the UniversityCollaborate with internal stakeholders including Cabinet and senior leaders to gather information that would inform media strategies and responsesSupport Emergency Communications & Critical Media InquiriesSupport the Director of Communications Office of the President for major critical media inquiries. Example topics include Title IX protests strikes cybersecurity attacks active threats and moreServe as the secondary Public Information Officer (PIO) in the Emergency Operations CenterIn the absence of the Director of Communications Office of the President serve as the primary PIOProactive Media Relations & News StoriesWrite edit stories highlighting the work of SF State students faculty staff and alumniPromote and publicize institutional activities and programs to the mediaCapitalize on media opportunities by identifying potentially newsworthy topicsDetermine strategic placement of information in the media; prepare and disseminate information and news stories to the mediaCoordinate media relations for eventsAssist in the coordination of media briefingsEstablish and cultivate positive ongoing media relationships with targeted mediaAdvise faculty and staff on media interviewsExercise considerable judgment and discretion in identifying key topic areas and appropriate SF State experts for media pitches and consultationOther duties as assignedMinimum QualificationsComprehensive in-depth knowledge of communication public affairs media and/or marketing theories and concepts in order to develop and execute communication strategies and plans to promote and position the university.Expert knowledge of university communication objectives and ability to translate them into effective communication and media campaigns.Excellent writing and editing skills.Storytelling skills across all platforms including text photography videography websites blogs and social media.Ability to understand issues from a broad strategic perspective.Thorough knowledge of applicable copyright and other laws pertaining to publications and the news media.Ability to effectively manage media relations and apply effective media strategies and techniques.Demonstrated ability to market story concepts to university officials and media outlets.Expert networking and interpersonal skills including strong consultative and persuasive skills to work with internal and external constituents and the media.Expert writing and editorial skills as well as demonstrated organizational skills.Thorough knowledge of the way newsrooms run.Demonstrate behaviors that are in line with the User Friendly Principles (P530C) and Principles of Conduct for a Multi-Cultural University (P30D)Demonstrate safe work practices for oneself others and the office environment.Preferred QualificationsAdvanced degree with 3 to 5 years of progressively responsible experience in a media relations positionExperience in higher education communicationsWork in print broadcast or online journalismComprehensive background in creating digital contentFluency in Spanish Mandarin or Cantonese a plusFamiliarity with multimedia trends technologies and capacitiesSF State writing and editing testPC/Mac and productivity-software literacyJuggle multiple assignments under shifting and tight deadlinesPre-Employment RequirementsThis position requires the successful completion of a background check.Eligibility to WorkApplicants must be able to provide proof of US Citizenship or authorization to work in the United States within three business days from their date of hire.BenefitsThreaded through our Total Compensation package is a commitment to Bridging Lifes Transitions. SF State is committed to providing our employees with a comprehensive program that rewards efforts that are appreciated by your colleagues students and the customers we serve.We offer a competitive compensation package that includes Medical Dental Vision Pension 401k Healthcare Savings Account Life Insurance Disability Insurance Vacation and Sick Leave as well as State Holidays and a dynamic Fee Waiver program all geared towards the Universitys commitment to attract motivate and retain our employee.CSUEU Position (For CSUEU Positions Only)Eligible and qualified on-campus applicants currently in bargaining units 2 5 7 and 9 are given hiring preference.Additional Information**SFSU Internal Applicants Only**SF STATE IS NOT A SPONSORING AGENCY FOR STAFF OR MANAGEMENT POSITIONS. (i.e. H1-B VISAS).Thank you for your interest in employment with California State University (CSU). CSU is a state entity whose business operations reside within the State of California. Because of this CSU prohibits hiring employees to perform CSU-related work outside of California with very limited exception. While this position may be eligible for occasional telework all work is expected to be performed in the state of California and this position is assigned to on-campus operations.CSU strongly encourages faculty staff and students who are accessing campus facilities to be immunized against COVID-19. The systemwide policy can be found at Human Resources office is open Mondays through Fridays from 8 a.m. to 5 p.m. and can be reached at .Please note that this position position requirements application deadline and/or any other component of this position is subject to change or cancellation at any time.Required Experience:Senior IC Key Skills Internal Control,Accounting And Auditing,Accounts Handling,General Services,Elevator,Brand Employment Type : Full-Time Experience: years Vacancy: 1 Monthly Salary Salary: 6361 - 7023