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Senior Product Marketing Manager, Global Products (Hybrid in San Francisco) Marketing San Franc ... at Rippling

Rippling No longer available

Job Description

Senior Product Marketing Manager, Global Products (Hybrid in San Francisco)

You will be based in our San Francisco, CA office and will be required to be in office 3x/week.

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365-all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world's top investors-including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock-and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent addresses.

About the role

Rippling's Global product suite - spanning Global HRIS, Payroll, BenAdmin, Employer of Record, and Contractors - is both the largest and one of the fastest growing product suites at the company. The pandemic changed hiring forever - and companies are looking for all in one solutions to manage their global workforces.

The Senior Manager, Product Marketing for Global Products will be responsible for defining our marketing approach for Rippling's largest product line (and amongst the fastest growing). This is a career transforming opportunity for the right person.

What you will do
  • Own the product marketing plan and success for Global products (Global HRIS, Payroll, BenAdmin, Employer of Record, Contractors, and Contractor of Record). You'll ensure all parts of the sales and marketing organizations are rowing in the right direction.
  • Conduct market research, monitor competitive moves, get deep on product, talk to customers, document their stories, and enable Sales & Marketing teams on their use cases.
  • Lead the planning and execution of product launch campaigns - both major new launches, as well as major product upgrades.
  • Refine messaging and positioning for Global products.
  • Produce a wide range of content - from sales decks, webpages, competitive battle cards, brochures, marketing emails, case studies, webinars, interactive tools, promotional videos. Work with additional teams to direct the making of content.
  • Provide market insights and customer feedback to the product team to make products better over time.
  • Collaborate across product, sales, and marketing to ensure a consistent and unified approach.
What you will need
  • 6+ years of product marketing experience.
  • Strong market analysis and product chops - willing to be a product user.
  • Experience supporting a salesforce from a marketing or other support role.
  • Demonstrated excellence at writing clear and compelling copy and content across a wide range of output formats.
  • Experience launching new products from end to end.
  • Comfortable with ambiguity and iteration - this is a rapidly evolving product area.
  • Strong ability to manage up, down, and across an organization.
Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email .

Rippling highly values having employees working in office to foster a collaborative work environment and company culture. For office based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone's compensation-including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is:

123,000 - 215,250 USD per year (US Tier 1)

Typical senior pay: $161k for Marketing Managers nationally

National salary averages
Expected senior-level
$161k
Entry
Mid
Senior
Expected

Senior roles pay 90% more than entry—experience is well rewarded.

Hot hiring, constrained wages

Employers are hiring actively, but pay hasn't caught up with demand. Focus on competing offers and non-salary benefits.

Hiring leverage
Lean candidate
Wage leverage âš  Disconnect
Limited
Mobility
Good mobility
Durability
Somewhat fragile

Who this leverage applies to

Stronger for: Senior candidates with options
Weaker for: Entry-level candidates, Career switchers

Where to negotiate

Base salary
Sign-on bonus
Title / level
Remote flexibility
Scope & responsibility
Start date / PTO

Likely Possible Unlikely

Watch out for

Wage disconnect: Hiring is active but pay hasn't responded—negotiate on other terms.

Use competing offers and timing to your advantage.

Does this path compound?

Job Growth →
High churn
Growth, flat pay
🚀 Compound
Growth + pay upside
⚠️ Plateau
Limited growth
Specialize
Experts earn more
Pay Upside →
High turnover market

Many openings, but pay doesn't scale as much with experience.

+7%
10yr growth
A bachelor's degree is typically expected.
Typical: Bachelor's degree

Openings come from turnover, not new growth. Differentiate to advance.

Labor data: BLS 2024