Senior Social Analytics Manager, YouTube Marketing at Google

Senior Social Analytics Manager

Drive measurement, analysis, and testing initiatives supporting global and regional marketing programs. Directly analyze large data sets, and design and perform statistical analyses that continuously improve our process efficiency and campaign impact. In collaboration with a multidisciplinary team of marketing, product management, analytics and engineers, tap into the underlying data, align on key metrics/methodologies and generate insights that enable marketers to develop valuable, highly effective programs.

Responsibilities:

• Lead the development of analytical roadmaps and scalable solutions to address complex, ambiguous marketing challenges.
• Provide actionable insights and evidence-backed recommendations to key decision-makers, directly impacting business direction.
• Design customized dashboards and data visualizations to effectively capture data, track trends, and share insights, enabling greater automation and self-serve solutions and tools.
• Drive the adoption of strategic research methodologies to evaluate campaign impact, accounting for trade-offs and experimental design best practices.
• Lead the Social Analytics outlook for YouTube in the AI era, defining the roadmap for emerging technologies to integrate into our data and analytics workflows.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $171000 - $248000 (USD) + 20% bonus target + equity + benefits.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law.