Senior Vice President, Enrollment Management and Marketing at Lindenwood University

Welcome to Career Opportunities at Lindenwood University.PLEASE READ: For all applications please include your resume and cover letter. You may skip the Quick Apply page by simply clicking Next at the bottom of the page. When you arrive at the Experience page you may upload all desired documents using the upload box labeled Resume/CV. This is the appropriate box to upload all documents.Benefits of Being a Lindenwood Employee:Upon hire employer-paid tuition benefits for bachelors (employee spouse and dependent) and masters degree programs (employee and spouse only).Tuition discounts for doctoral programs (employee only).Comprehensive benefits plan: medical dental vision life insurance disability insurance and retirement options.Paid holidays: MLK Jr. day Good Friday Memorial Day Juneteenth Independence Day Labor Day Thanksgiving break (Wednesday Friday) and winter break (Dec. 23 Jan. 1).Free lunch Fridays: LU employees are eligible for a free meal on Fridays at the Evans Commons Dining Hall or Spellman Dining Hall; Chick-fil-A and Qdoba included. Professional development opportunities through the Lindenwood Learning Academy.Do not use the apply button on this page. For further consideration materials should be submitted in PDF format and emailed to with the position title in the header.Job Title: Senior Vice President Enrollment Management and MarketingDivision: Enrollment & MarketingEvaluation Group: Staff AdministratorFLSA Status: ExemptEssential Job Functions and ResponsibilitiesThe successful candidate will embody proven leadership traits a collaborative spirit and have a results-oriented mindset. Lindenwood values accountability and action especially at a time when student enrollment is highly competitive and the value of higher education is closely scrutinized. As stated this is a critical turnaround leadership opportunity requiring immediate impact sophisticated data analytics capabilities and proven experience in enrollment recovery situations. Delivering an exceptional traditional division 1 on-campus experience remains central to the institutions mission. The essential skills areas are described below:Strategic Enrollment LeadershipWe seek an experienced seasoned Enrollment Executive who has honed their skills in comparable or larger dynamic and growth-oriented higher education environments. The ideal candidate will:Develop and execute a comprehensive strategic enrollment management plan aligned with institutional mission and overall financial objectivesSet ambitious yet achievable enrollment goals with direct accountability for achieving resultsLead enrollment forecasting and modeling to support institutional planning and budgetingProvide strategic counsel to the President on enrollment trends competitive positioning and market opportunitiesIntegrate the enrollment strategy with an expanding academic program portfolio and student success initiativesEnrollment Operation and Analysis This is a proactive entrepreneurial institution that values disciplined planning and execution. We seek a data-driven detail-oriented communicator who will engage at any level of the organization and community to ensure priorities metrics and milestones are met with excellence.Oversee all enrollment functions including undergraduate graduate transfer international and adult/online enrollmentBuild sophisticated enrollment analytics capabilities including predictive modeling and competitive intelligenceDevelop and manage enrollment funnel metrics with focus on conversion and yield optimizationImplement best practices in enrollment operations CRM utilization and enrollment technologyOptimize financial aid strategy to achieve enrollment and net revenue goalsMarketing and Brand StrategyWith an exceptional history beautiful campus and modern facilities as well as a large and diverse student and multi-generational alumni population to leverage Lindenwood seeks a leader who can:Lead institutional marketing strategy including expanding the brand positioning and market segmentationOversee all digital marketing content marketing as well as traditional advertising on a local regional and national levelDevelop and drive targeted marketing campaigns for distinct student populations (e.g. leveraging new programs such as nursing or AI etc.)Use data and analytics and timely reporting to ensure ROI and enrollment goals are met or exceededManage overall marketing budget to maximize campus enrollment impact and cost-effectivenessEmployee Management & Organizational CultureThe chosen candidate will step into the 192-year history and legacy that is Lindenwood. Pride in the past and great energy around an even brighter future as established by the Lindenwood board and leadership sets the tone. This role is the immediate executive leader for a nearly 50 person staff which includes these expectations:Recruit mentor and lead a high-performing enrollment and marketing teams/membersFoster a culture of collaboration transparency innovation and accountabilityImplement performance-based evaluations aligned to measurable outcomesOptimize organizational structure for effectiveness and efficiencyMeasures of Success (KPIs & Impact) Performance will be evaluated through quarterly progress reviews and comprehensive assessments at 90 days 6 months and annually.First 90 days full assessment and recommendations across people process systems and enrollment pipeline and associated milestones180 days strategic implementation of key initiatives; establish/update KPIs dashboards and reporting rhythms365 days demonstrate making sustainable measurable impact across critical spring summer and fall incoming class student segments as well as a mid-term strategic plan/process updateSample success metrics: Stabilizing enrollment trends: via reducing the annual decline and meet 95-100 percent of freshman and transfer enrollment targetsGrowth of recruitment funnel: via increase in inquiries applications and campus visits by 10 percent and improving key conversion and yield rates by 2-4 percentStrengthening of marketing effectiveness: via improved digital lead generation (15-20 percent) refreshed brand materials and messaging and enhanced ROI across paid and organic marketing channelsOperational improvements: via a complete CRM and recruiting process audit faster response times and increased forecast accuracyBuilding a high-performance team: via developing VP level leaders and organizational enhancements across both teams3-year Enrollment and Marketing strategy: prepared approved and in play to optimize key program growth financial sustainability and long-term enrollment healthEducational Background and QualificationsAn equivalent combination of education training and experience will be considered. Additional requirements may be designated by position.Masters degree in Business Administration Accounting Finance or a related fieldMinimum of 15 years of progressive enrollment management leadership experience in higher education. Minimum of three continuous years at the VP (no. 1) or higher level at a comparable or larger institutionDocumented expertise and success in enrollment turnaround and/or significant enrollment growthTrack record of meeting or exceeding ambitious enrollment and net revenue goalsStrong background in enrollment and marketing analytics predictive modeling and data-driven decision makingHands-on experience with enrollment CRM systems (ideally EAB/Slate)D2C marketing experience in higher education including digital marketing and key campaign managementStrategic thinker who is adept at translating vision (the WHAT) into actionable plans (the WHY and HOW)Leader by example of a large complex team as well as mentoring/coaching VP/AVP levelRelocation to the greater St. Louis area is a pre-requisiteA very competitive compensation package will be offered to the successful candidate who best meets the criteria as presented herein combined with online and in-person interviews and added assessments.Additional Knowledge Skills and Abilities desiredExperience at another private established comprehensive university of at least comparable size and complexityTrack record leading enrollment through growth turn around or transformational changeExpertise in adult/online enrollment and graduate level enrollment strategiesEqual Opportunity EmployerLindenwood University is an Equal Opportunity employer. The University complies with appropriate federal state and local laws and provides equal employment opportunities and access to educational programs without regard to race color religion gender age sexual orientation gender identity national origin veteran status disability or any other protected status to all qualified applicants and employees. Lindenwood University is committed to a policy of non-discrimination and dedicated to providing a positive discrimination-free educational work environment.Required Experience:Senior Exec Key Skills Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Pardot,Attribution Modeling,Marketing Automation,Customer Segmentation,Martech,Lead Generation Employment Type : Full-Time Experience: years Vacancy: 1