Social Content Producer at People Inc

Job TitleSocial Content ProducerJob DescriptionAbout The Position Major goals and objectives and location requirementsHybrid 3x a week- (Des Moines IA)In-office Expectations: This position is hybrid in-office with the ability to work remotely for up to 2 days per week.About The Team The Team and/or Brand.The Brand Partnerships & Licensing department supports licensing functions across People Inc.s brands. Our work includes product licensing asset licensing international media and branded services and experiences.About The Positions Contributions:The Social Content Producer Brand Partnerships & Licensing is responsible for the planning development and execution of social content across platforms in support of the Better Homes & Gardens Collection at Walmart. This includes all Organic Social (video in-feed Instagram stories influencer collabs broadcast channel communication etc).This role reporting into the Art Director Brand Partnerships & Licensing is tasked with producing multiple social marketing projects simultaneously managing a content/product budget and responding in real time to business needs. The producer will collaborate with various social contributors including People Inc. associates brand editors and influencers. This role requires social video production and editing experience and comfortability being in front of the camera using ones own voice and likeness in social video to tell product stories.Additionally this role will be tasked with delivering ad-hoc creative support for other People Inc. licensed lines (Real Simple BRIDES BHG etc) and aid in miscellaneous projects in support of our partnerships.Content Planning & Production (50%)Lead operational planning for social creative assetsCapture high-quality dynamic video content that is on-brand consistent in terms of style quality tone of voice and optimized for consumer experiences across platformsSupport end-to-end creative production of social content (concepting production post-production) working with business account team Marketing and Design to meet campaign goalsOwn BHG Collection social calendar and collaborate with Brand counterpart to post regular contentPartner with Creative Director on budget planning and resource allocationAct a primary point of contact with People Inc. Brand/Social Editors Social Strategy Team and external platform partnersAttend studio and location based shoots to capture video contentMonitor and respond to relevant social media comments messages and trends in a professional mannerInfluencer Management & Execution (25%)Support and execute BHG Collection creator and influencer marketing strategiesCo-own relationships with key influencers and influencer agency repsManage annual influencer budgetResponsible for contracting partners in service of content development for BHG CollectionOversee campaign execution from recruitment briefing production content delivery and post-campaign wrap reportsEnsure content and stories are on brand and have a cohesive visual identityChannel Reporting and Optimizations (25%)Collaborate with People Inc. Marketing team on monthly performance and insightsMonitor competitive landscape and maintain POV on brand positioningStay on top of industry trends FTC guidelines and platform evolution to influence channel strategiesThe Roles Minimum Qualifications and Job Requirements:Education:Bachelors Degree requiredExperience:Minimum 2-3 years in social strategy and content production including editing skillsMinimum 2-3 years running social media including creating a content calendarStrong knowledge of social media channels tools and analyticsKnack for producing content both individually and with cross-functional teamsSpecific Knowledge Skills Certifications and Abilities:Deep understanding of platform-native storytelling and best practicesMust excel at collaborative cross-functional work internally and with external stakeholdersComputer / Design skills using Google Suite (Sheets Docs Slides) Miro Photoshop Premiere Airtable a plus% Travel Required (Approximate):10%It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local addition the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing .The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program please click here: Key Skills Motivational Interviewing,Acute Care,Crisis Intervention,Behavioral Health,Intake Experience,Hospice Care,Case Management,Home Care,Child Welfare,Experience with Children,Social Work,Addiction Counseling Employment Type : Full-Time Experience: years Vacancy: 1