Social Media Lead at Sesame

About SesameSesame believes in a future where computers are lifelike - with the ability to see hear and collaborate with us in ways that feel natural and human. With this vision were designing a new kind of computer focused on making voice companions part of our daily lives. Our team brings together founders from Oculus and Ubiquity6 alongside proven leaders from Meta Google and Apple with deep expertise spanning hardware and software. Join us in shaping a future where computers truly come alive.About the RoleWere looking for a Social Media Lead to be the founding voice of Sesame across social platforms. Youll launch and own our social presence as we bring our groundbreaking products to market in both software and hardware. This is a rare opportunity to define social strategy from day one at a company that sits at the intersection of tech and fashion.Youll work directly with our leadership team to build a socially-native brand thats curated tasteful and product-led - standing out without being this role youll touch social brand and influencer shaping how Sesame shows up in the world.If youve spent years being the social voice at beloved lifestyle media or fashion brands and want to bring that sensibility to something truly novel this role is for you. This is a hands-on role: youll be strategic AND executional. Youll have significant creative freedom and a seat at the table as we build something meaningful.Responsibilities:Social Channel StrategyDevelop and execute Sesames social strategy balancing product and brand storytellingStand up and launch Sesames social channels (Instagram TikTok X) - prioritizing content and channels based on the strategy youll setDefine and maintain Sesames brand voice across all social platformsBuild the foundation for social as a key brand-building and community channel not just a performance marketing leverContent Creation & ExecutionPartner with agencies or in-house creative to build compelling social content - from concept to final execution - that showcases our products in an elevated authentic wayMaintain channel hygiene and content doing your own execution for day-to-day needs (static images stories quick posts)Be a voice for brand consistency and voice/tone in everything we do on all of our social platformsBalance strategic planning with nimble reactive content that captures organic cultural moments where our brand can be part of the conversationBrand Building & CommunityLead brand activations and organic campaigns that build awareness and cultural relevanceDesign our influencer strategy and social collaborations that ladder up to our brand positioningEngage with and grow our community authenticallyWork cross-functionally to ensure social amplifies the full Sesame storyFoundation for ScaleEstablish processes workflows and content calendars that can scale as the marketing team growsDefine success metrics for brand-building socialRequired Qualifications:7 years of experience in social media marketing with clear progression from executional to strategic roles.Background in fashion lifestyle media or consumer brands.Proven ability to balance strategy with execution: youre comfortable both building the plan and creating the content.Experience launching new products or brands.Experience launching new social channels from scratch.Deep platform expertise (Instagram TikTok X) and understanding of how to build an authentic presence on eachBased in or willing to relocate to San FranciscoPreferred Qualifications:Tech experience (apps or wearables) is a plus but not required.Experience at small-to-mid-sized companies showing you can thrive with autonomy and ambiguity.Background in brands with strong points of view and elevated aesthetics.Basic content creation skills; experience with motion/video is a plus but not required.Understanding of the creator economy and influencer partnershipsExperience working with brand agencies and cross-functional teamsTrack record of building engaged communities not just follower countsSesame is committed to a workplace where everyone feels valued respected and empowered. We welcome all qualified applicants embracing diversity in race gender identity orientation ability and more. We provide reasonable accommodations for applicants with disabilitiescontact for assistance.Full-time Employee Benefits:401k matching100% employer-paid health vision and dental benefitsUnlimited PTO and sick timeFlexible spending account matching (medical FSA)Benefits do not apply to contingent/contract workers Key Skills Business Consulting,Anti Money Laundering,Health,Gynaecology & Obstetrics,Actuary Employment Type : Full-Time Experience: years Vacancy: 1 Monthly Salary Salary: 180 - 215