Social Media & Public Relations Manager at Sea World

Busch Gardens is a place of thrills fun and positive lasting memories. And thats just what its like to work here! As a key member of our team youll play a major role in bringing happiness and excitement to people from around the world. If youre dedicated dependable and driven to deliver exceptional guest service this is a place for you!What you get to do:Develop and execute Public Relations strategy communicate plans to enhance brand reputation including media outreach press releases and crisis communications.Build and maintain relationships with media stakeholders and internal teams to ensure consistent messaging and positive public perception.Develop creative content for owned and earned channels that tell park stories in relevant and compelling ways for various audience.Craft social strategies that support the consumer journey from driving awareness to impacting conversionCreate and manage social media campaigns that engage fans and grow the parks social media channelsCoordinate with other marketing divisions and park departments to create campaigns for new attractions events and promotions that drive awareness and conversionLead the creation and management of the editorial calendar for all social media channels and blog with a focus on creating and capturing unique content that aligns with United Parks & Resorts.Define and develop compelling key messages to support content delivery across social channelsMonitor all social media channels daily develop engagement reports procure audience insights develop best practices recommendations and maximize social media as a consumer listening tool to inform marketing communicationsDaily interaction with workshops for content approvalSupport park leadership public relations team and guest relations team with reactive communications including crisis and issues management media responses and on-site coordinationLead social collaboration with integrated agency partnersWhat it takes to succeed:Must have a Bachelors degree in Marketing Public Relations Communications or related fieldMust have at least 2 to 3 years of practical experience in social media public relations communications marketing or related fieldMust have outstanding written verbal and visual communications skills. Ability to convey messages clearly and persuasivelyMust have advanced experience with social media brand marketing; includes experience with paid social advertising organic content strategy; community management and social listening to guide content developmentCommitment to collaboration and working effectively as part of a teamMust have professional judgment especially when posting on social media channels on behalf of the park. Maintain poise in difficult situationsMust be able to handle multiple priorities be able to handle change and be able to perform well under pressureMust be Proficient in Microsoft Office applicationsMust be willing to work a flexible schedule to include weekends weekdays evenings and holidays with the ability to complete required travel as neededMust have a proven track record of driving high-performing creativeMust have a core understanding of SMMS (e.g. Khoros HootSuite etc.) to manage content delivery and e engage customersMust be fluent in cultural trends and all major social media platformsThe perks of the position:Paid Time OffComplimentary Park Tickets and PassesPark Discounts on Food and MerchandiseMedical Dental and Vision Insurance401K Retirement planVoluntary InsuranceLife InsuranceDisability BenefitsTuition ReimbursementDependent and Health Care Flexible Spending AccountsEmployee Assistance ProgramLegal Assistance PlanEEO Employer:SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE RACE COLOR RELIGION SEX NATIONAL ORIGIN SEXUAL ORIENTATION PREGNANCY GENDER IDENTITY OR EXPRESSION DISABILITY OR COVERED VETERAN STATUS.Required Experience:Manager Key Skills Revenue Cycle Management,Marketing,Public Relations,Algebra,MailChimp,Media Relations,Social Listening,Relationship Management,Customer relationship management,Medicare,Public Speaking,Writing Skills Employment Type : Full-Time Experience: years Vacancy: 1