Specialist, Conversion Rate Optimization at Horizon Media

Job DescriptionJob SummaryThe Specialist Conversion Rate Optimization will report to the Associate Director CRO and support clients in optimizing digital properties such as websites landing pages and mobile apps through data-driven test-informed insights.This role offers a hands-on opportunity for someone with a passion for digital marketing and eCommerce to gain experience in the highly-valued discipline of Conversion Rate Optimization (CRO). The position balances analytical thinking with strategic execution focusing on understanding user behaviors identifying conversion opportunities and optimizing digital experiences to improve performance. The Specialist will hone their CRO skillset as an individual practitioner and build new cross-functional experience across our web analytics customer experience and broader digital experience optimization practice area.You should possess some existing CRO experience and a strong grasp of and/or certification in the associated toolsets such as Adobe Target & Analytics Google Analytics or otherplatforms like VWO and Optimizely. Any understanding of performance media campaigns in the context of landing page optimization and/or general knowledge related to front-end web technologies like HTML CSS and JavaScript for implementation of CRO tests will also be of value.You will be working within a fast-paced result-oriented environment where you will contribute to problem-solving hands-on execution and driving digital experience innovation. As part of the Commerce & Experience center of excellence within Horizon Media you will collaborate not only with the Horizon Commerce team but with other Horizon Media teams as well as partners or external vendors (e.g. branding agencies marketing technology platforms) and the client. As such proactivity communication relationship-building and teamwork are all important elements of this role.What Youll DoCollaborate with CRO team members to identify client needs define deliverables and develop a delivery plan to ensure the engagement is a successResponsible for on time on-allotted hours support of activities within the engagement at the expected quality of deliverablesAttend meetings as needed with internal teams client teams partners and other vendors to gather information and/or collaborate on the CRO programSupport the ideation of testable optimization opportunities based on CRO best practices competitive/comparables user behaviors and experience analytics data to identify opportunities for conversion improvementDevelop and maintain measurement frameworks and define KPIs that align with client business goals to create a baseline for experience optimizationProvide actionable insights on user journeys funnel performance feature usage and pain points in collaboration with other experience team membersWork closely with CX media creative development and other adjacent program teams to create holistic improvement plans based on dataLeverage tools like heatmaps session recordings and clickstream analysis to enhance CRO understandingBuild and execute CRO testing roadmaps based on data insights supporting hypothesis creation test prioritization and success measurementUse necessary platforms such as A/B testing and personalization tools to support delivery of the solutions above with support from senior CRO team members to learn new platforms or platform capabilities where neededContribute to the creative and development process through effective briefing of any work needed for the digital initiatives in scopeHelp identify troubleshoot or escalate as needed any issues that emerge during the engagement to ensure effective deliveryAnalyze A/B and multivariate test results to show impact to core business goals and guide iterative improvements in conversionDevelop client facing deliverables like test analyses impact reporting and presentations that communicate insights persuasivelyCoordinate and collaborate with other teams as needed at Horizon Commerce Horizon Media the clients partners and vendors and the client to deliver the engagementCommunicate any engagement needs and status with internal team including to Project Managers and client (e.g. status reports escalations)Observe the presentation of deliverables to the client and practice your presentation skills during internal reviewsCompetently use Jira and/or (depending on client account) Microsoft Teams Excel PowerPoint and other tools as need to support team and engagement managementHelp with any administrative tasks related to the account e.g. inputs to contracting billing process documentation etc.Preferred Skills & ExperienceBachelors degree in business marketing analytics website management or a related field1-3 years of experience in CRO and experience optimization; agency experience a plusExperience with fundamental conversion rate optimization (CRO) principles and willingness and drive to increase skills and expertise in this function both through hands-on learning as well as additional training; includes A/B and Multivariate testing landing page optimization for media web design & UX website analytics user journeys personas customer segments and/or media audiencesDirect experience within CRO tools such as Optimizely VWO Adobe Target or similarExperience translating data and research into strategic insights and recommendations; certification inCertification in tools like Adobe Target Adobe Analytics and/or Google Analytics 4 preferredFamiliarity with heatmapping/session recording tools (Hotjar CrazyEgg etc.)Experience working with cross-functional teams and balancing multiple projectsCollaborative curious and excited to turn data and digital experiences into impactStrong communication skillsNice-to-Have CertificationsAdobe Target or similar CRO platform certificationsAdobe Analytics or GA4#LI-KG1#LI-HYBRID#HMNMHorizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories consistent with legal requirements.Salary Range$70000.00 - $90000.00A successful applicants actual base salary may vary based on factors such as individuals skill sets experience training education licensure/certifications and qualifications for the role. As an organization we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage life and disability insurance retirement savings plans company paid holidays and unlimited paid time off (PTO) mental health and wellness resources pet insurance childcare resources identity theft insurance fertility assistance programs and fitness reimbursement.Required Experience:IC Key Skills GIS,Computer Data Entry,Facilities Management,ADMA,Fleet,Key Account Employment Type : Full-Time Experience: years Vacancy: 1 Monthly Salary Salary: 70000 - 90000