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Sr. Analyst, Analytics at WPP Media
WPP Media
Los Angeles, CA
Information Technology
Posted 0 days ago
Job Description
About WPP MediaWPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit . WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit . At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:Be Extraordinary by Leading Collectively to Inspire transformational Creativity.Create anOpen environment by Balancing People and Client Experiences by Cultivating Trust.Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.About Choreograph: A Leading WPP Media BrandChoreograph is WPPs global data products and technology company. Were on a mission to transform marketing by building the fastest most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology data and analytics capabilities. We deliver this through the Open Media Studio an AI-enabled media and data platform for the next era of advertising. Were endlessly curious. Our team of thinkers builders creators and problem solvers are over 1000 strong across 20 markets around the world. Role Summary & ImpactThe Senior Analyst is expected to demonstrate the following skills/experience: hands-on skills in data management and data visualization quantitative data analysis problem solving statistical modeling and the ability to develop/analyze business cases. Strong ability to design customize and maintain platforms for contract management business intelligence and user access. Excellent oral and written communication skills client focus and the ability to support and enable teamwork self-motivated and able to operate independently with limited guidance and direction.Work with senior level Insights and Analytics staff to develop project timelines and deliverable schedules.Deliver projects independently but proactively communicates project progress issues and deliverables to Manager and Director.Ensure all client materials meet or exceed expectations (from content to quality) and are delivered on time.Conduct client calls and bring in extended team members when necessary.Establish a strong relationship with day-to-day clients through a demonstration of industry knowledge and a deep understanding of clients business objectives.Develop creative and media strategies in collaboration with other departments.Develop measurement plans and reports that are relevant to the clients business and their creative/media testing.Research industry trends and facts sharing expertise to team.Understand budget allocation process for media and fees across media platforms.Skills and ExperienceBachelors degree in Marketing Advertising Economics Computer Science Information Systems Business Analytics or related field. OR equivalent professional work experience2 - 4 years relevant media work experience; digital media experience requiredStrong analytical abilities and quantitative skillsAdvanced Excel skills including pivot tables VLOOKUP building charts and graphs etc.Experience with Google Analytics Adobe Analytics and other web analytics toolsKnowledge of ad server technology mainly Google Campaign ManagerPython R and SQL experience a plusExperience with Tableau and PowerBI is helpfulKnowledge of media industry research tools like MRI Nielsen Net Ratings Ad Relevance Pathmatics and ForresterStrong understanding of media metrics (e.g. buying models CPV VCR GRP) and Quantitative business measuresMust be able to lead day to day activity on large analytical projectsDemonstrated critical thinking and problem-solving abilitiesProgram Experience: SQL Excel Data visualization toolLife at WPP Media & BenefitsOur passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process. WPP Media is committed to providing reasonable accommodation to among others individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media please send an e-mail to GroupM Leave Administration at or call and let us know the nature of your request and your contact information. Please read our Privacy Notice ( for more information on how we process the information you provide.The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors including location business needs level of responsibility experience and qualifications. We offer a competitive benefits package go to for more details.US Pay Range$45000 - $90000 USDPlease read our Privacy Noticefor more information on how we process the information you provide.Required Experience:Senior IC Key Skills Adobe Analytics,Data Analytics,SQL,Attribution Modeling,Power BI,R,Regression Analysis,Data Visualization,Tableau,Data Mining,SAS,Analytics Employment Type : Full Time Experience: years Vacancy: 1 Monthly Salary Salary: 45000 - 90000
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