Sr. Director, Marketing Strategic Planning at ServiceNow

Were looking for a strategic leader to shape and oversee our Global Marketing plan ensuring priorities resources and execution align with business growth. As Senior Director of Marketing Strategic Planning youll guide forecasting planning investments and performance measurement keeping our global team focused coordinated and accountable to the companys most important goals.This is a highly visible cross-functional role partnering with Marketing Finance and Business Leadership to translate strategy into clear operating plans enabling marketing to deliver on brand pipeline and growth objectives.(Ideally based in the Bay Area is required)Key ResponsibilitiesLead the full marketing planning process annual quarterly and ongoing by facilitating strategy development aligning with global and regional business priorities and driving target account setting marketing execution planning and investment prioritization within long-range and annual plans. Oversee performance management by building and managing OKRs/KPIs leading quarterly business reviews and partnering with Analytics to provide timely insights that enable fast informed decision-making. Partner with Finance and Marketing Leadership on resource management throughout the yearensuring budgets are on track headcount capacity is managed effectively and vendor relationships meet high-quality standards. Provide clear frameworks to guide tradeoffs and priorities. Maintain and communicate the comprehensive global marketing calendar ensuring transparency across programs campaigns events and milestones while reinforcing alignment through the teams operating cadence. Establish scalable processes tools and governance models that drive consistency and clarity in planning and performance measurement across the organization.Lead special initiatives and assessments that advance Marketings highest priorities.Qualifications : What You BringExperience in leveraging or critically thinking about how to integrate AI into work processes decision-making or problem-solving. This may include using AI-powered tools automating workflows analyzing AI-driven insights or exploring AIs potential impact on the function or industry. 12 years in marketing strategy operations or program management including 35 years in senior leadership.Proven success leading integrated planning and performance management in a global matrixed environment.Strong financial and analytical skills; able to translate marketing strategies into clear investment plans and decision frameworks.Experience with budgeting vendor oversight and headcount/resource planning.Expertise in building and managing OKRs KPIs dashboards and reporting tools that foster accountability.Strong facilitation and project management skills able to align diverse stakeholders around complex plans.Clear concise communicator with experience engaging executive leadership.Proficiency with Workfront Allocadia PowerBI or similar tools.Additional Information : Work PersonasWe approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.Equal Opportunity EmployerServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. AccommodationsWe strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. Export Control RegulationsFor positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. 2025 Fortune Media IP Limited. All rights reserved. Used under license. Remote Work : YesEmployment Type : Full-time Key Skills Bidding,Crane,Finance Management,Accountancy,Avionics,Blackberry Experience: years Vacancy: 1