Sr. Director Media and Marketing Optimization at Labcorp

Recognized as one of Forbes 2024 Americas Best Large Employers and named to the Forbes 2024 Best Employers for Diversity Labcorp is seeking to hire a Senior Director Media and Marketing Optimization.Labcorp is seeking a leader to transform how we plan execute and measure media and marketing effectiveness. The Senior Director Media and Marketing Optimization will partner closely with our segment marketing teams to enhance how we connect with audiences measure success and continuously improve.A key leader on Labcorps brand team this role sits at the intersection of media marketing and dataideal for someone passionate about building intelligent scalable systems that empower high-performing teams and drive measurable impact.This position is remote within the continental US.ResponsibilitiesLead Labcorps enterprise media strategy across paid programmatic sponsored and emerging channelsModernize our media and campaign ecosystem by streamlining workflows enhancing targeting capabilities and leveraging AI-powered tools to improve performance and ROI.Evolve how we work with external agencies and internal teamsreimagining engagement models and embedding operational excellence across intake prioritization resource planning and performance measurement.Lead the development of measurement frameworks that connect planning and activation to evaluation and continuous improvementensuring campaigns are accountable and that Labcorps spend is optimized.Integrate key marketing disciplinesincluding paid media search and social SEO/AEOinto a more cohesive model that supports enterprise goals.Drive transformation and executionimproving day-to-day delivery while building systems that create long-term value.The ideal candidate is:A strategic thinker with deep experience in media marketing operations and performance measurement.Comfortable navigating complex organizations and leading cross-functional initiatives.Highly collaborative with excellent communication skills and ability to influence teams across the organizationEnergized by innovation and motivated to build systems that scale.Skilled at translating data into actionable insights and aligning teams around shared goals.This is both a transformation and execution role: improving day-to-day delivery while building systems that create long-term value. Skilled at translating data into actionable insights and aligning teams around shared goals.Duties and ResponsibilitiesMedia Strategy & Audience EngagementTranslate brand and business goals into clear measurable media and audience engagement plansPartner with marketing teams to ensure media plans are aligned with audience behavior and platform trendsOversee media buying performance analytics and optimize company spend using real-time data insightsStandardize our approach to optimize audience engagement and ROI on marketing programsServe as a consultative partner to internal teams business units and global marketsLead paid media planning across digital platforms (search social programmatic) with AI-enhanced targeting and bidding strategiesAgency Engagement & Ecosystem ManagementBuild and oversee a unified agency engagement modelincluding scopes rates and contract negotiations and performance reviewsLead ongoing assessment of needs priorities and value ensuring right-fit relationships and streamlined collaborationIdentify opportunities for consolidation simplification or in-housing of key partner functionsBrand Activation Operations & WorkflowStandardize intake resourcing and execution workflows across marketing campaign and content programsand oversee the operation.Design and implement AI-powered workflows to streamline campaign planning execution and performance trackingCreate governance models that improve transparency efficiency and effectiveness across functionsOrganizational Design & Capability BuildingDefine and build an in-house agency model that accommodates intake and workflow both for internal work and external agency partners balancing internal efficiency with external expertise.Ensure the approach is budget-neutral and designed to scale efficiently with enterprise needsMeasurement Strategy & Insights IntegrationLead development of media measurement frameworks that align activation efforts with business impactCollaborate closely with Segment marketers as well as the Insights & Analytics team to define KPIs dashboards and evaluation criteriaServe as a key input into enterprise-wide communications measurement plansensuring performance is planned for not retrofittedChampion a test-and-learn approach and foster a culture of continuous improvement in how we assess campaign and media performanceMinimum Education and Work Experience Requirements:Bachelors degree in Marketing Communications Business or related field12-15 years in media strategy brand operations or integrated marketing leadershipExperience leading centralized media or brand operations functions across matrixed organizationsStrong understanding of digital media channels agency ecosystems and activation infrastructureFamiliarity with AI-based marketing tools and digital performance platformsOperational fluency across campaign workflows tools and automation platforms (e.g. HubSpot Salesforce) and media toolsExperience designing or leading performance measurement frameworks for media and marketingStrong collaboration and communication skills with ability to influence cross-functional teamsPreferred requirementsAdvanced certifications in digital marketing or media strategyExperience with in-house team development and cross-functional capability integrationBackground in healthcare life sciences or other regulated industriesAbility to build and lead integrated marketing functions in complex environmentsStrategic thinking paired with operational rigorStrong communication and storytelling skills for executive engagementData-driven decision-making mindset and comfort with performance metricsAbility to influence without direct line management and align multiple stakeholdersDeep understanding of brand systems marketing technology and agency ecosystemsWorking ConditionsThis role is location-flexible and designed to support collaboration across geographically distributed teams and time zones. While day-to-day work will be performed remotely candidates based in Eastern or Central time zones are preferred to support alignment with core business hours and team rhythms.The role will require periodic travelup to 2-3x per quarterfor leadership offsites strategic planning sessions and key cross-functional meetings. Proximity and ability to travel to Labcorps Raleigh-Durham hub is strongly preferred.The position involves computer-based work and requires proficiency with digital collaboration tools and hybrid meeting platforms. It does not require physical labor beyond standard office activity including the ability to sit type and participate in video conferencing for extended periods.Application Window: Application window will close on December 5 2025Pay Range $180000 - $220000 plus annual bonus and equity eligibilityAll job offers will be based on a candidates skills and prior relevant experience applicable degrees/certifications as well as internal equity and market data.The position is also eligible for an annual bonus under the Labcorp Bonus Plan. Bonuses are payable based on corporate and/or business segment performance and are subject to individual performance modifiers. Compensation may also include discretionary short- and long-term incentive packages.Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical Dental Vision Life STD/LTD 401(k) Paid Time Off (PTO) or Flexible Time Off (FTO) Tuition Reimbursement and Employee Stock Purchase Plan. Casual PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. For more detailed information pleaseclick here.Labcorp is proud to be an Equal Opportunity Employer:Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race religion color national origin sex (including pregnancy childbirth or related medical conditions) family or parental status marital civil union or domestic partnership status sexual orientation gender identity gender expression personal appearance age veteran status disability genetic information or any other legally protected characteristic. Additionally all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.We encourage all to applyIf you are an individual with a disability who needs assistance using our online tools to search and apply for jobs or needs an accommodation please visit ouraccessibility siteor contact us atLabcorp Accessibility. Formore information about how we collect and store your personal data please see ourPrivacy Statement.Required Experience:Exec Key Skills Sales Experience,Marketing,Hotel Experience,Hospitality Experience,Assisted Living,Management Experience,Revenue Management,Sage,Salesforce,Sales Management,Team Management,Memory Care Employment Type : Full-Time Experience: years Vacancy: 1 Monthly Salary Salary: 180000 - 220000