Paid Media Specialist at VirtualVocations

A company is looking for a Paid Media Specialist to plan, create, and execute paid advertising campaigns across various digital media platforms.Key ResponsibilitiesDevelop and execute paid media advertising campaigns on platforms like Google, Facebook, and InstagramCollaborate with content and design teams to ensure ads align with brand messaging and optimize for engagementResearch and define target audiences to maximize ad performance and manage advertising budgets across multiple platformsRequired QualificationsBachelor's degree in Marketing, Communications, Business, or related field (or equivalent work experience)3-5 years of experience in paid media advertising, preferably in an agency or fast-paced environmentProficiency with Google Ads suite and social media advertising platforms like Facebook Ads Manager and TikTok AdsStrong analytical skills with experience using analytics tools for performance trackingExperience with A/B testing, conversion rate optimization, and multichannel campaign management