Performance Marketing Manager at Mixpanel

About MixpanelMixpanel is an event analytics platform for builders who need answers from their data at their fingertipsno SQL required. When everyone in the organization can see and learn from the impact of their work on product marketing and company revenue metrics they are poised to make better decisions.Over 9000 paid customers including companies like Netflix Pinterest Sweetgreen and Samsara use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.About the Mixpanel Marketing TeamAs part of Mixpanels Marketing organization the Revenue Marketing team drives pipeline growth by generating capturing and accelerating demand across digital channels worldwide. We partner closely with the Regional Marketing Teams PMM and Web to bring Mixpanels story to life and convert audience engagement into measurable business impact.About the RoleMixpanels Revenue Marketing team is seeking a Performance Marketing Manager to oversee our global paid media and nurture strategy building a predictable data-driven engine for pipeline generation.Youll lead our paid media program (with agency support) develop and manage inbound nurture campaigns and continually optimize the journey from Handraiser MQL Stage 1 Opportunity (S1).The ideal candidate has experience in B2B SaaS and product-led growth (PLG) environments enjoys blending data with creativity and thrives in driving measurable results across acquisition and conversion.ResponsibilitiesPaid Media & PerformanceCollaborating with the Regional Marketing Leaders manage Mixpanels global paid media spend across Google LinkedIn Meta and emerging channels.Manage our paid media agency to scale performance efficiently and drive qualified inbound demand with a focus on cost per opportunityOptimize campaigns and landing pages for conversion continuously testing new creative messaging and audience strategies.Nurture & ConversionDevelop and run inbound nurture email & retargeting programs that engage educate and convert handraisers into MQLs and S1 opportunities.Partner with Marketing Ops AI SDR and SDR teams to align nurture journeys scoring and handoffs for optimal conversion performance.Improve Handraiser MQL S1 CVR as a key performance metric.Analytics & OptimizationCollaborate with the marketing analytics team to define performance metrics dashboards and insights that inform budget allocation and campaign optimization.Run A/B and multivariate tests across paid and email channels to improve funnel performance and engagement.Report on spend ROI conversion rates and pipeline impact to key stakeholders.Collaboration & EnablementWork cross-functionally with regional marketing leads content and web teams to localize messaging and ensure global campaign alignment.Were Looking For Someone Who Has5 years B2B Digital marketing experience including hands-on paid media and email campaign execution.Experience managing contractors and agencies to deliver against performance goals.Proven success in building and optimizing nurture programs that convert inbound leads into a pipeline.Deep understanding of paid media platforms (Google Ads LinkedIn Campaign Manager Meta etc.).Familiarity with marketing automation CRM and BI and CMS / Design tools (HubSpot Salesforce Looker Framer etc.).Data-driven mindset with strong analytical and reporting skills.Ability to thrive in a fast-paced global environment.Bonus Points ForExperience in hybrid PLG/enterprise GTM models.Familiarity with experimentation frameworks and CRO.Passion for using AI tools to optimize media buying or email personalization.#LI-HybridCompensationThe amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and addition to the cash compensation provided this position is also eligible for equity consideration and other benefits including medical vision and dental insurance coverage. You can view our benefits offerings here.Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions we refresh our salary ranges twice a year so these ranges may change in the future. Within the range individual pay is determined by experience job-related skills qualifications and other factors. If you have questions about the specific range your recruiter can share this information.Mixpanel Compensation Range$134500 - $164500 USDBenefits and PerksComprehensive Medical Vision and Dental CareMental Wellness BenefitGenerous Vacation Policy & Additional Company HolidaysEnhanced Parental LeaveVolunteer Time OffAdditional US Benefits: Pre-Tax Benefits including 401(K) Wellness Benefit Holiday Break*please note that benefits and perks for contract positions will vary*Culture ValuesMake Bold Bets: We choose courageous action over comfortable progress.Innovate with Insight: We tackle decisions with rigor and judgment - combining data experience and collective wisdom to drivepowerful outcomes.One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.Champion the Customer: We seek to deeply understand our customers needs ensuring their success is our north star.Powerful Simplicity: We find elegant solutions to complex problems making sophisticated things accessible.Why choose MixpanelWere a leader in analytics with over 9000 customers and $277M raised from prominent investors: like Andreessen-Horowitz Sequoia YC and most recently Bain Capital. Mixpanels pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling reliability design and service. Choosing to work at Mixpanel means youll be helping the worlds most innovative companies learn from their data so they can make better decisions.Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel we are focused on things that really matterour people our customers our partnersout of a recognition that those relationships are the most valuable assets we have. We actively encourage women people with disabilities veterans underrepresented minorities and LGBTQ people to apply. We do not discriminate on the basis of race religion color national origin gender gender identity or expression sexual orientation age marital status veteran status or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable we will consider for employment qualified applicants with arrest and conviction records. Weve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.Required Experience:Manager Key Skills Arabic Speaking,Access Control System,B2C,Account Management,Legal Operations,Broadcast Employment Type : Full Time Experience: years Vacancy: 1 Monthly Salary Salary: 134500 - 164500