Sr. Product Marketing Manager, Alexa Enterprise at Amazon

Are you ready to shape the future of enterprise AI and redefine how customers experience the next generation of Alexa Are you excited about the opportunity to work with iconic brands and innovative companies to serve millions of customers through Alexa Were seeking a Senior Product Marketing Manager to collaborate with our world-class enterprise customers helping them leverage both voice technology and Generative AI capabilities to transform their customer experience drive revenue and reduce costs. You will develop and execute strategic marketing initiatives that help our B2B2C customers embrace Alexas ever-expanding capabilities and partner closely with Product Design Marketing PR and Business Development to create a cohesive customer experience. This role requires a unique blend of marketing expertise business acumen and relationship management skills. Key job responsibilitiesLead product positioning messaging and narrative development to effectively communicate value across industries channels and personas Build and execute high-impact marketing campaigns and content (presentations whitepapers webinars customer success stories blog emails product videos) that supports the full enterprise buying journey Develop and maintain sales and channel enablement content to accelerate pipeline growth and increase sales productivity Develop and execute go-to-market (GTM) strategies for new features across a B2B2C audience in collaboration with Product Design Marketing PR and Business Development stakeholders across the organization Define lifecycle marketing campaigns to support end-user adoption and engagement across their full customer journey Conduct research to deepen understanding of our target personas and industries to continuously refine our narratives marketing strategies and inform product roadmap About the teamAlexa Enterprises charter is to build and enable indispensable frustration-free Alexa experiences for enterprise customers and partners worldwide. We build a portfolio of products that empower developers and enterprise companies to use voice and touch to support their staff and delight their customers. Our products have been featured in publications such as CNET and Forbes and Amazon has celebrated our progress in its quarterly earnings highlights. Customers have told us: You have saved lives and helped our residents connect with their families. We are a diverse and collaborative team united by our mission to make Alexa an indispensable part of customers lives. - 7 years of professional non-internship marketing experience- Experience building executing and scaling cross-functional marketing programs- Experience using data and metrics to drive improvements- Experience with customer segmentation profiling and targeting- Comfortable with ambiguity - able to establish strategic direction and execute effectively in a global matrixed organization- Proven track record of developing and executing successful enterprise and consumer marketing programs- Ability to work cross-functionally and influence without direct authority- Experience producing executive-level written materials and presenting to executive audiences- Strong understanding of AI technologies and the ability to articulate value to technical and non-technical audiences- Demonstrated sound business judgment and the ability to think strategically about a quickly growing business alongside the interest and ability to dive into tactical details- Creative problem-solver with a growth mindset; actively and intuitively seeks ways to improve business outcomesAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.Required Experience:Manager Key Skills Conveyancing Paralegal,Fireworks,Logistics,Clinical,Avionics Employment Type : Full-Time Department / Functional Area: Marketing Experience: years Vacancy: 1 Yearly Salary Salary: 128600 - 212600