Strategic Marketing Manager at InsideHigherEd

Job no: 494670Work type: Administrative (Full Time)Location: Indianapolis, INCategories: Administrative/Professional, OtherJob Title: Strategic Marketing ManagerReporting Relationship: Executive Director of Brand and CreativeUnit: Central AdministrationDepartment: IWU Marketing - IWU Central AdministrationCampus Location: Indianapolis Ed Center North, Indianapolis, IN / Marion, IN (NOTE: This position is based at IWU’s North Indianapolis location four days per week and remote one day per week, with required travel to the Marion campus one day every two weeks.)Summary of Position: The Strategic Marketing Manager will lead the IWU Online marketing team (N&G) and oversee all N&G-related marketing projects and requests. This role is responsible for developing and implementing marketing strategy that supports institutional goals and drives N&G’s visibility, engagement, and enrollment. In addition to ensuring strong project management discipline, including managing timelines, key milestones, and stakeholder communications, the manager serves as the essential conduit between the marketing team and N&G. This position participates in N&G’s Chancellor’s Collective to stay informed of unit developments and align marketing efforts strategically. The position reports to the Executive Director of Brand and Creative and maintains a structured meeting cadence with both the N&G Chancellor and the Senior Vice President for Enrollment and Partnerships.Duties and Responsibilities PrimaryLead all N&G-related marketing projects including overseeing project scope, timelines, deliverables, and critical milestonesDevelop and implement comprehensive marketing strategies for N&G that align with IWU’s broader institutional objectivesCoordinate closely with internal marketing team members, external vendors, and partner agencies to ensure smooth delivery of campaigns by tracking progress and preemptively identifying and addressing delaysManage stakeholder communications, serving as the central point of contact for N&G personnel, and proactively inform leadership of status changes or delaysAttend the Chancellor’s Collective meetings to monitor developments within N&G and translate insights into marketing strategy and project planningPrepare and maintain project documentation, such as timelines, action sheets, and status reports, to ensure visibility and accountabilityFoster a regular meeting cadence with the N&G Chancellor and the SVP for Enrollment and Partnerships to align on strategy, updates, and joint prioritiesSecondaryCollaborate with creative, digital, and communications teams to proactively develop promotional materials including print, digital ads, institutional publications, and email templates that align with strategic objectivesApply data and analytics to track campaign performance, generate insights, and inform future strategyAssist with budget oversight and vendor coordination related to N&G projects and initiativesStep in to support other marketing or institutional priorities as needed, demonstrating flexibility and a collaborative spiritCollaborate regularly with all other IWU Marketing teams and employees Supervisory Responsibility This position will supervise all four marketing employees on the IWU Online marketing teamQualifications: According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.EducationBachelor's degree in marketing, business, communications, or a related field requiredAdvanced degree preferredExperienceFive or more (5+) years of experience in strategic marketing, project managements, or higher education marketing, especially in online or enrollment-related contextsRequired SkillsDemonstrated success in leading multi-stakeholder marketing initiatives, managing timelines, and handling complex requestsStrong written and verbal communication skills, with experience engaging senior leadership and cross-functional teamsProficiency in marketing tools and platforms such as CRM, analytics, and campaign management systems preferredExcellent organizational abilities with a keen eye for detail, deadlines, and deliverable qualityAbility to work independently, prioritize effectively in a fast-paced environment, and adapt as institutional needs evolveUnderstanding of higher education marketing, especially recruitment and enrollment dynamics, and IWU’s mission and values highly valuedIWU Kingdom Diversity StatementIWU, in covenant with God's reconciling work and in accordance with the Biblical principles of our historic Wesleyan tradition, commits to build a community that reflects Kingdom diversity. We will foster an intentional environment for living, teaching and learning, which exhibits honor, respect, and dignity. Acknowledging visible or invisible differences, our community authentically values each member's earthly and eternal worth. We refute ignorance and isolation and embrace deliberate and courageous engagement that exhibits Christ's commandment to love all humankind.LIMITATIONS AND DISCLAIMERAs a religious educational institution operating under the auspices of The Wesleyan Church, Indiana Wesleyan University is permitted and reserves the right to prefer employees on the basis of religion (42 U.S.C., Sections 2000e-1 and 2000e-2).The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws. Advertised: 18 Sep 2025 US Eastern Daylight TimeApplications close: 14 Dec 2025 US Eastern Standard TimeWhatsappFacebookLinkedInEmail App if (typeof SocialShareKit != 'undefined') { SocialShareKit.init({ forceInit: true, reinitialize: true, selector: '.social-share-kit .ssk' }); }