Marketing Specialist- University Dining at InsideHigherEd

Job Title: Marketing Specialist- University Dining Location: Kennesaw, Georgia Regular/Temporary: Regular Full/Part Time: Full-Time Job ID: 291744 About Us Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high-impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia. We are searching for talented people to join Kennesaw State University in our vision. Come Take Flight at KSU!Location (Primary Location for Job Responsibilities) Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144. Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060.Job Summary Performs marketing analysis to determine enrollment growth strategies at the department, unit, and/or college level. Creates marketing campaigns through various formats including website and print materials and analyzes data to determine effectiveness. Develops and manages the advertising message and concept direction ensuring brand consistency across marketing channels.Responsibilities KEY RESPONSIBILITIES: - 1. Develops, implements, and executes assigned department marketing plans and strategies2. Organizes and oversees multi-channel marketing campaigns to grow business and meet project goals3. Directs implementation of best practices through appropriate media channels4. Analyzes overall marketing plan and performance adhering to deadlines and requirements5. Drafts lead engagement and relationship management strategies leveraging technology6. Collaborates with SEO and digital teams to develop website effective content strategy7. Responsible for the maintenance of the assigned marketing campaign budgets8. Writes compelling items for a variety of marketing channels9. Collaborates with key supplier partners to build and optimize customer experience and satisfaction10. Shares knowledge and experiences with marketing peers and assists with cross promotion programsRequired Qualifications Educational RequirementsBachelor's degree from an accredited institution of higher education in Marketing, Business, or related fieldRequired ExperienceTwo (2) years of experience in building complex marketing programs and campaigns within multiple channels.Preferred Qualifications Preferred Educational QualificationsAn advanced degree from an accredited institution of higher education in a related fieldPreferred ExperiencePrevious Marketing experience in higher educationExperience in advanced Google Analytics and BrightEdge or similar SEO platformsPrevious experience in project management, social media, event planning, print, and direct mailExperience with graphic design and layout, publishing, copyright and open access, metadata, writing, editing and accurately proofreading informationKnowledge, Skills, & Abilities ABILITIESAble to conduct and utilize various market research techniques and data analysisAble to facilitate complex marketing campaigns and project managementAble to participate in local, regional, national, and international discussions and initiatives regarding standards, best practices, and new concepts related to recruitment and retentionAble to research, write and edit original content for print, online, multi-media and social mediaAble to handle multiple tasks or projects at one time meeting assigned deadlinesKNOWLEDGEKnowledge of strategic and operational planning for campaigns and marketing projectsKnowledge of traditional and emerging marketing channelsFamiliar with the latest trends, technologies and methodologies in graphic design, web design, production, etc.SKILLSExcellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skillsProficient with computer applications and programs associated with the position (Microsoft Office suite, HTML / web design, Adobe Creative suite, SEO, and Google Analytics)Skilled in the development and execution of marketing plans and strategiesStrong attention to detail and follow up skillsStrong coaching and negotiation skillsStrong customer service skills and phone and e-mail etiquetteUSG Core Values The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.Equal Employment Opportunity Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the KSU community.For additional information on this policy, or to file a complaint under the provisions of this policy, students, employees, applicants for employment or admission or other third parties should contact the Office of Institutional Equity at English Building, Suite 225, [email protected] Information This is not a supervisory position.This position has financial responsibilities.This position will not be required to drive.This role is not considered a position of trust.This position does not require a purchasing card (P-Card).This position may travel 1% - 24% of the timeThis position does not require security clearance.Background Check Standard EnhancedEducationPer the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. Applicants for positions of trust with screeningresults which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility.All applicants are required to include professional references as part of their application process. Some positions may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening and/or verification of academic credentials.https://www.usg.edu/hr/assets/hr/hrap_manual/HRAP_Background_Investigation_Employment.pdf