Tech Communications Specialist Digital Learning at UT UTK at University of Tennessee

DescriptionTheTech CommunicationSpecialistdesignsbuildsandmaintains dataautomationsforstudent-focusedcommunicationsinSalesforce Marketing Cloud(SFMC).Leveraging Journey Builder and Automation Studio this role writes and optimizes SQL queries orchestrates data automations manages subscriber data/preference centers and closely partners with internal and occasionally external stakeholders to help deliver data for personalized messages that improves recruitment retention and engagement.ResponsibilitiesJourney&Automation DevelopmentBuild data for singlesend multistep and transactional journeys that incorporate Entry Events Decision/Random/Engagement Splits Wait and Update Contact activities to guide students through recruitment onboarding and retention touchpoints.Configure data to help implement predetermined Goals and Exit Criteria so journeys automatically evaluate success and remove contacts who achieve their objective.Orchestrate data for scheduled or eventtriggered automations that import files (SFTP API) refresh Data Extensions execute SQL activities and invoke JourneyEntry.Monitor run history concurrency limits and error logs in Automation Studio; restart or roll back failed workflows and communicate incident status.SQLQuery DevelopmentWrite and optimize complex queries (joins CTEs window functions) for segmentation suppression data hygiene and journey branching logic.Document queries in a versioncontrolled repository; schedule them as discrete activities or bundle inside automations with data extracts and email sends.SubscriberData & Preference ManagementDesign scalable Contact Builder data models attribute groups and data relationships to support large student populations.Maintain Publication Lists Suppression Lists and selfservice Preference Centers that honor FERPA CANSPAM and GDPRlike requirements.Leverage API or Automation Studio File Import activities to keep subscriber attributes consent flags and mobile optins synchronized with SIS/CRM systems.Testing QA & TroubleshootingUse Journey Builder test mode validation and Query Studio to test the data powering dynamic content.Implement automated alerting (email/SMS/Slack) for automation failures; analyze Journey Health dropoff points and deliverability metrics to recommend fixes.Collaboration Enablement & ReportingGather requirements from Communications Learner Services and Academic Engagement; translate them into journey data maps and schemas.Build dashboards in Marketing Cloud Intelligence or BI tools alongside the Communications Team to help track campaign performance goal achievement and studentlifecycle KPIs; present data insights and nextstep data optimizations.QualificationsRequiredKnowledge of SFMC modules (JourneyBuilder & AutomationStudio Query Studio. Analytics Builder ContactBuilder etc.).Skill in writing advanced SQL (joins subqueries CTEs) for segmentation and data hygiene.Ability to architect DataExtensions and relational data models that support large student datasets.Skill in AMPscript/SSJS and basic knowledge of HTML.Knowledge of REST/SOAP APIs and MarketingCloudConnect for CRM integrations.Ability to analyze KPIs (open click conversion) and translate data insights into iterative improvements.PreferredSalesforce admin certification in Marketing Cloud or other similar Salesforce ProductKnowledge of highereducation communication cycles and studentlifecycle marketing best practices.Skill with BI tools (Tableau PowerBI) or Python for advanced analytics.QualificationsRequired QualificationsEducation:Associates degree in Communication Information Science or related fieldExperience:2yrs handson SFMC (Audience Builder & AutomationStudio) SQL scripting and datadriven decision-makingPreferred QualificationsExperience:Experience in higher education environmentSFMC certifications (Journey Builder & Automation Consultant)Work LocationKnoxville TN. This position does have the potential for a hybrid working capacity.Compensation and BenefitsUT market range: MR 12Find more information on the UT Market Range structurehereFind more information on UT BenefitshereApplication InstructionsFor full consideration applicants must attach a letter of interest resume and the name address email and phone number of three professional references in addition to completing the applicant file to the Human Resources online application system DASH. This position does have the potential for a hybrid working capacity.Screening of applicants will begin immediately and continue until the position has been filled. DLUTAbout The College/Department/DivisionDigital Learning at UT is a unit charged with advancing UTs commitment to discovery creativity learning and engagement specifically for online learners. Using advanced and innovative technologies Digital Learning at UT will provide scalable solutions that enhance the online learning experience and reduce barriers to student access and success providing a tremendous impact to online learners across the state and the nation. At Digital Learning we want to be bold and impactful transforming the future of online education through innovative thinking and collaborative problem-solving. Join our dynamic and inclusive Digital Learning team where we take pride in teamwork excellence and a shared commitment to shaping the future through education and innovation.Required Experience:IC Key Skills Aerospace Engineering,Data Entry,Business Management,Flexcube,Contract Employment Type : Full-Time Experience: years Vacancy: 1