Slate Marketing Technology Specialist at InsideHigherEd

Job Description SummaryThe Slate Marketing Technology Specialist will report to the Director of EMSS Operations and work closely with the University Communications and Marketing (UCM) team in support of recruitment and brand initiatives. Working in close collaboration with operational offices in Enrollment Management and Student Success, this position focuses on creating personalized, data-driven communications and integrating Slate with other marketing technologies, and assuring seamless integration of strategies into the CRM.Job DescriptionDuties and Responsibilities● Design, develop, and maintain custom Slate CRM portals to support recruitment,admission, and marketing initiatives.● Build dynamic, hyperpersonalized Slate content using advanced developmentand techniques for targeted communications.● Collaborate with marketing and admission teams to translate campaignstrategies into technical solutions within Slate.● Manage HTML/CSS/JavaScript development for emails, landing pages, andinteractive portal elements, and portal accessibility.● Create segmentation strategies for delivering hyperpersonalized messagingbased on applicant data, behavior, and demographics.● Collaborate with other technologists and stakeholders to integrate Slate withmarketing technology platforms.● Provide data and reports to inform communication and marketing strategies.● Stay informed on emerging CRM features, marketing technologies, andpersonalization trends to drive innovation in recruitment communications.● Other duties as assigned. Minimum Qualifications● Bachelors degree● 3 years of experience with database management, relational databases, anddatabase normalization.● 3 years of experience with marketing CRM systems (e.g., Technolutions Slate,Salesforce). Preferred Qualifications● 1-3 years of experience with ETL or similar data extraction tools.● 1-3 years of experience integrating CRM platforms with marketing automationand analytics tools.Required Knowledge, Skills, and Abilities● Proficiency in SQL, HTML, CSS, JavaScript, and data-driven personalizationtechniques.● Proficiency in using marketing automation systems and data integrationtechniques.● Understanding of customer segmentation, email marketing, and personalizationtechniques.● Ability to collaborate effectively with creative, marketing, and enrollment staff.Required Application Documentsresume and cover letter