VELSIPITY HCP Director, P2P & MedEd Lead at Pfizer

VELSIPITY represents an exciting growth opportunity that is integral to the performance of Pfizer Specialty Care. The launch of VELSIPITY in October 2023 was an important milestone as Pfizer endeavored to expand its leadership in I&I. This product could significantly change the early advanced therapy landscape with its unique balance of efficacy favorable safety profile with no black box warning and oral administration with no dose titration. Given the robust product profile our history in the GI therapeutic area and the substantial unmet need in UC we project this product to become a significant revenue contributor within the Specialty Care portfolio. Now in its second year on-market in the US VELSIPITY is poised for rapid growth that delivers both for Pfizer Specialty Care as well as for the many patients in need of an effective oral treatment option in the first line of advanced therapy. VELSIPITY is at an extremely exciting juncture having substantially expanded the brands field force as of October 1 2025.ROLE SUMMARYThe VELSIPITY P2P & MedEd Lead is a crucial role on an innovative talented and dynamic team that prides itself on bold ideas and high impact. This role will help lead mission-critical peer-to-peer work shaping the end-to-end P2P promotion strategy while driving excellent execution. The P2P & MedEd Lead will be responsible for the success of an expansive P2P education and promotion platform encompassing speaker programs clinical experience roundtables national and regional broadcasts and product theaters advisory boards and other activities. This role reports to the VELSIPITY HCP Team Lead and will work closely with cross-functional colleagues while directly managing agency partners and external vendors.The role requires senior level marketing expertise and strong strategic and analytical thinking as well as creativity and decision-making skills. Were looking for a marketer with a proven track record of success in working in a team-based fast-paced environment with multiple marketing and cross-functional partners including medical advocacy and professional relations policy and public affairs sales account management and business analytics.ROLE RESPONSIBILITIES P2P (Peer-to-Peer) strategy planning and executionLead all strategy and execution related to VELSIPITYs P2P initiatives (including but not limited to Speaker Programs National Broadcasts Product Theaters KOL Videos Pfizer-sponsored Third-Party P2P programs etc.) partnering closely with other HCP marketers on the team Medical TLELs Media team as well as other cross-functional partnersLead national and regional peer to peer programming and execution including development of speaker program materials and coordination with sales leadsManage P2P Operating Expenses as part of the brand team budget and effectively manage trade-offs and allocations in a dynamic budget environmentOwn the relationship and day-to-day interactions with VELSIPITYs Medical Education agencyWork with Global to serve as the US POC for the Global P2P Strategy and KOL Strategy; Collaborate closely with Thought Leader Engagement team on KOL strategy and execution in the USSupport P2P execution and pull-through into key national congressesCommercial MedEd (Medical Education) strategy and executionLead end-to-end execution of US Commercial advisory boards/steering committeesDevelop educational content consistent with overall brand strategy to drive impactful peer to peer engagementsAdditional ResponsibilitiesDevelop a comprehensive marketing strategy targeting advanced practitioner HCPs (e.g. nurse practitioners Pharmacists Physician Assistants and nurses) to equip them with resources and messaging on VelsipityExecute and optimize materials for this customer group working closely with IIS field-based colleagues and medicalContribute to annual strategic and tactical operating plansConduct all responsibilities in accordance with Company policies with a strong adherence to our Values including complianceBe a patient-focused team player and exemplify the Pfizer values of Courage Excellence Equity and Joy by fostering innovation customer focus personal accountability and a commitment for resultsBASIC QUALIFICATIONS 8 years of experience in pharma/healthcare MarketingBachelors degree required; MBA preferredEnthusiasm and self-motivation are essential; team-first mentalityAbility to understand customer needs extract key insights and translate these into meaningful strategies and in-market resultsDemonstrated success in developing executing and measuring complex programs or initiativesStrong business acumen financial & forecasting skills and ability to effectively lead and influence a cross functional/indirect teamStrong written verbal and interpersonal skills; ability to interact effectively both one-on-one and in groupsAbility to work under pressure and in a fast-paced environment to take accountability for business challenges think strategically and boldly to tackle complex problems.Ability to work on multiple projects and prioritize/multi-task effectivelyPREFERRED QUALIFICATIONSMBA or MPHOther Job Details:Last day to apply: December 16 2025The annual base salary for this position ranges from $156600.00 to $261000.00. In addition this position is eligible for participation in Pfizers Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of lifes moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution paid vacation holiday and personal days paid caregiver/parental and medical leave and health benefits to include medical prescription drug dental and vision coverage. Learn more at Pfizer Candidate Site U.S. Benefits (). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care providers name address and the type of payments or other value received generally for public disclosure. Subject to further legal review and statutory or regulatory clarification which Pfizer intends to pursue reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse your name address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter please do not hesitate to contact your Talent Acquisition representative.EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States. Pfizer endeavors to make to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing please email. This is to be used solely for accommodation requests with respect to the accessibility of our website online application process and/or interviewing. Requests for any other reason will not be returned.Marketing and Market ResearchRequired Experience:Director Key Skills Administrative Skills,Facilities Management,Biotechnology,Creative Production,Design And Estimation,Architecture Employment Type : Full-Time Experience: years Vacancy: 1 Monthly Salary Salary: 156600 - 261000