Vice President, Customer Marketing at UiPath

Life at UiPathThe people at UiPath believe in the transformative power of automation to change how the world works. Were committed to creating category-leading enterprise software that unleashes that power.To make that happen we need people who are curious self-propelled generous and genuine. People who love being part of a fast-moving fast-thinking growth company. And people who careabout each other about UiPath and about our larger purpose.Could that be youLife at UiPathThe people at UiPath believe in the transformative power of automation to change how the world works. Were committed to creating category-leading enterprise software that unleashes that power.To make that happen we need people who are curious self-propelled generous and genuine. People who love being part of a fast-moving fast-thinking growth company. And people who careabout each other about UiPath and about our larger purpose.Why This Role MattersAt UiPath were redefining what automation means in an era of AI and agents. This role is central to shaping how our customers voices stories and successes fuel our growthand how we in turn help them unlock even greater value with automation.The VP Customer Marketing will lead a large global team of senior marketers responsible for advocacy storytelling executive communities insights and lifecycle engagement. As a manager of managers this leader will build organizational strength and scale through talent development empowerment and cross-functional alignment.As a member of the Marketing Leadership Team (MLT) reporting directly to the CMO the VP will also play a critical role in shaping global marketing strategy and executionhelping drive alignment innovation and impact across the full marketing portfolio.What Youll LeadOrganizational Leadership: Build and lead a global multi-disciplinary teamincluding senior directors and managerswhile fostering a culture of excellence collaboration and continuous development.Customer Advocacy & Evidence: Build scalable programs for references case studies peer reviews and customer-led storytelling that support pipeline and brand credibility.Customer Lifecycle Marketing: Partner across Sales CS and Product to design programs that drive adoption expansion and renewal across key segments and verticals.Executive Communities & Advisory Boards: Lead customer councils advisory boards and executive peer forums that deepen relationships with senior stakeholders and generate actionable insights.Content & Industry Storytelling: Define UiPaths editorial voice across owned channels executive platforms and industry mediamaking automation GenAI and agentic systems accessible and compelling.Social & Digital Voice: Lead UiPaths social strategy and digital storytelling to amplify customer impact and spark conversation across channels.Voice of Customer Insights: Establish mechanisms (surveys feedback loops advisory programs) to capture customer sentiment and bring those insights into product sales and marketing strategies.Marketing Leadership Contribution: Serve as a key voice within the MLT driving cross-functional collaboration strategic decision-making and global execution beyond the scope of Customer Marketing.How Youll Work Across the OrgPartner with Product Marketing to translate positioning into customer-validated industry-aligned narratives.Collaborate with Demand Gen and Field Marketing to fuel integrated campaigns with authentic customer stories and lifecycle content.Work with Customer Success and Sales to ensure adoption and expansion programs are embedded into GTM motions.Align with PR Analyst Relations and Corporate Comms to elevate UiPaths market leadership through customer-driven proof and storytelling.What Youll Bring15 years in customer marketing advocacy content or communications in enterprise B2B tech.Proven track record building and leading large global teams including senior people leaders.Expertise in customer advocacy executive communities and lifecycle marketing.Strong POV on what makes content and stories resonate in a crowded AI-driven market.Experience leading multi-disciplinary organizations spanning advocacy content and executive programs.Skilled at cross-functional alignment with the ability to influence Product Sales and Marketing leadership.A passion for amplifying customer success and making complex technology stories understandable engaging and business-relevant.Candidates must be authorized to work in the United States for this role#LI-EC1Maybe you dont tick all the boxes abovebut still think youd be great for the job Go ahead apply anyway. Please. Because we know that experience comes in all shapes and sizesand passion cant be learned.Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role the number of hybrid office-based and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.We value a range of diverse backgrounds experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age race color religion sex sexual orientation gender identity and expression national origin disability neurodiversity military and/or veteran status or any other protected classes. Additionally UiPath provides reasonable accommodations for candidates on request and respects applicants privacy rights. To review these and other legal disclosures visit our .Required Experience:Exec Key Skills Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Pardot,Attribution Modeling,Marketing Automation,Customer Segmentation,Martech,Lead Generation Employment Type : Full-Time Department / Functional Area: Marketing Experience: years Vacancy: 1 Monthly Salary Salary: 300 - 330