Vice President, Demand Generation at Affinity.co

Affinity is the relationship intelligence CRM platform trusted by private equity venture capital and investment banking professionals to unlock the power of their network. We help the worlds most sophisticated dealmakers turn relationships into results.The RoleWere seeking a VP of Demand Generation to drive our pipeline strategy as we scale efficiently. This player/coach role leads demand generation paid media SEO/AEO field and events ecosystem marketing and lifecycle marketing with a primary mandate of efficient pipeline generation fueling predictable revenue growth.Youll partner deeply with our VP of Product Marketing Director of Brand Director of Marketing Operations and Sales and Customer Success leaders to drive both new logo acquisition and expansion revenue. This role demands an AI-forward leader who leverages emerging technologies to scale personalization accelerate testing and drive operational efficiency.What Youll DoArchitect and execute comprehensive demand generation strategy driving efficient pipeline growthDeploy AI and automation to deliver hyper-personalized campaigns at scale across multiple channelsLeverage predictive analytics and account scoring and industry data to identify high-value opportunities and optimize resource allocationPartner with Sales leaders to establish account planning playbooks driving coordinated land-and-expand motionsOversee integrated campaigns across paid media SEO/AEO field events ecosystem partnerships and lifecycle programsDrive sophisticated ABM using trigger-based messaging and account-level personalization and truly custom strategies for our largest potential accountsBuild predictable pipeline models with clear accountability to marketing-sourced pipeline and revenueLead mentor and scale a team of seven coaching on AI tool adoption and modern demand generation practicesDevelop and manage budget with rigorous focus on spend-to-pipeline and CAC efficiencyWhat You BringExperience & Track Record10-15 years in B2B SaaS demand generation with proven track record scaling beyond $100M ARRDemonstrated success exceeding pipeline targets in complex sales environments with long sales cyclesExperience marketing to sophisticated buyers in financial services private capital or enterprise software preferredTechnical ExpertiseDeep expertise in modern demand generation: ABM intent-based targeting trigger-based messaging predictive analytics and dynamic personalizationProficiency with marketing automation platforms (Pardot) Salesforce and analytics toolsStrong command of paid media channels with AI-enhanced targeting bidding optimization and audience segmentationExperience with intent data platforms account intelligence tools and AI-powered marketing technologiesWorking knowledge of marketing attribution models pipeline reporting and revenue forecastingLeadership & MindsetHighly analytical and data-drivenuse metrics to guide strategy forecast performance and optimize programsAI-forward mindset: Actively leverage automation to scale quality reduce manual work and accelerate executionPlayer/coach mentality with ability to build coach and retain high-performing teamsEstablished frameworks for account planning in partnership with Sales to drive coordinated expansion strategiesExcellent communication skills with ability to influence cross-functional stakeholders and executive leadershipWhy Join AffinityReport directly to the CMO with significant influence on our growth trajectory. Work at the intersection of relationship intelligence and AI powering the platform trusted by the worlds leading investment firms. Join a team that values data experimentation and continuous learning as we scale through critical inflection points.Work Location: Remote San Francisco or New YorkFor those located in San Francisco or New York for this role were embracing a hub-hybrid model designed to balance flexibility with meaningful in-person collaboration. Team members within commuting distance are expected in-office 23 days per week typically Tuesday through Thursday. We believe great things happen when people come together intentionally to connect create and build momentum as a team.What youll enjoy at Affinity:We live our values:As owners we take pride in everything we do. We embrace a growth mindset engage in respectful candor act as playmakers and taste the soup by diving deep into experiences to create the best outcomes for our colleagues and clients.Health Benefits:We cover both you and your dependents healthcare dental and optical insurance premiums and offer flexible personal & sick days to support your well-being.Retirement Planning:We offer a pension plan through SmartPension to help you plan for your future.Learning & Development:We provide an annual education budget and a comprehensive L&D program.Wellness Support:We reimburse monthly for things like home internet meals and wellness memberships/equipment to support your overall health and happiness.Team Connection:Virtual team-building activities and socials to keep our team connected because building strong relationships is key to success.A reasonable estimate of the current range is$235000.00 - $260000.00 USD Base. Within the range individual pay depends on various factors including geographical location and review of experience knowledge skills abilities of the applicant.About AffinityWith more than 3000 customers worldwide and backed by some of Silicon Valleys best firms Affinity has raised $120M to empower dealmakers to find manage and close more deals. How Our Relationship Intelligence platform uses the wealth of data exhaust from trillions of interactions between Investment Bankers Venture Capitalists Consultants and other strategic dealmakers to deliver automated relationship insights that drive over 450000 deals every are are proud to have received Inc. and Fortune Best Workplaces awards as well as to be Great Places to Work certified for the last 5 years running. Join us on our mission to make it possible for anyone to cultivate and fully harness their network to succeed.We use E-VerifyOur company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify including your rights and responsibilities please visit Experience:Exec Key Skills Change Management,Financial Services,Growing Experience,Managed Care,Management Experience,Analysis Skills,Senior Leadership,Performance Management,Process Management,Leadership Experience,negotiation,Analytics Employment Type : Full Time Experience: years Vacancy: 1 Monthly Salary Salary: 235000 - 260000