Vice President, Partnership Marketing at Virginia Economic Devel Partnership

Are you a strategic thinker passionate about tourism and ready to shape the future of one of Americas most iconic travel brands The Virginia Tourism Corporation (VTC) is looking for a dynamic collaborative and visionary Vice President of Partnership Marketing to join our leadership team and help drive the future of tourism across the Commonwealth.In this high-impact role you will champion cooperative marketing industry grant programs tourism product development and community-driven strategic planning across Virginia. Your leadership will ensure implementation of the 2026 Statewide Tourism Plan a transformative roadmap built by and for over 1000 industry stakeholders.In addition this Leadership Role occasionally requires presentations to Members of Virginias General Assembly the Governors office Secretary and Deputy Secretary of Commerce and Trade VTC Board of Directors Elected and Appointed Government Officials as well as speaking at industry conferences and seminars.Key Responsibilities:Strategic Tourism Planning:Guide communities in creating tourism strategies that boost competitiveness and regional identityLead implementation of the new Statewide Tourism Plan (STP) while supporting the successful DRIVE Tourism Initiative with workshops and grants annuallyProduct Development & Vibrant Community Growth:Work with Partnership Marketings Destination Development Managers and industry partners to develop compelling visitors experiences throughout regions that have limited resources but high potential for tourism developmentCollaborate with VTC Business Development Director to grow Tourism Improvement Districts and Tourism Zones across the Commonwealth. Work with the Director on execution of Tourism Development Financing Program opportunitiesFacilitate best-practice benchmarking trips with tourism leadersCooperative Marketing & Grants:Oversee the Director of Marketing Leverage Program Special Events and Festival Grant Micro Business Grant and Destination Marketing Grant initiativesEnsure effective distribution and performance of 300 grants across VirginiaCollaborate with over 1000 partners to promote Virginia tourism effectivelyIndustry Education & Leadership:Strengthen partnerships with VADMO VRLTA as well as State and Regional AgenciesEncourage and promote tourism curriculum in higher educationCo-lead programming for the VA-1 Tourism Summit bringing together best practices technology and keynote speakersParticipate in National Organizations such as USTA and Destinations International as an active thought leaderPeople & Performance Leader:Lead a team of 14 talented tourism professionalsCreate a culture of trust creativity accountability and collaborationEnsure alignment with VTCs Operating Philosophy and cross-agency teamworkJob Qualifications:Deep knowledge of tourism marketing strategies and community developmentProven success collaborating with industry stakeholders and public/private partnersStrong communicator and team builder with sharp organizational skillsAbility to act with integrity and work collaboratively with state agencies and communitiesPosition requires frequent overnight travelExperience:10 years of leadership in tourism destination marketing economic development or related fieldBeing authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify system and does not provide sponsorship.All candidates must apply through our website A valid Virginia drivers license and ability to obtain a passport is required. Application deadline: December 8 2025.VTC is an Equal Opportunity Employer. All applicants are considered for employment without regard to race sex color national origin religion sexual orientation gender identity or expression age veteran status political affiliation genetics or against otherwise qualified individuals with disabilities. It is VEDPs intent that its employment and personnelpolicies and practices conform to all applicable federal state and local laws and regulations regarding non-discrimination and affirmative action. Applicants requiring more information or requiring assistance may contact VTC Human Resources at 1- or. TDD 1-.Required Experience:Exec Key Skills Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Pardot,Attribution Modeling,Marketing Automation,Customer Segmentation,Martech,Lead Generation Employment Type : Full Time Experience: years Vacancy: 1