Vice President, Product & Business Unit Marketing at Jostens

VICE PRESIDENT PRODUCT & BUSINESS UNIT MARKETINGHYBRID POSITION ONSITE THREE DAYS A WEEK AT JOSTENS CORPORATE OFFICE (BLOOMINGTON MN)ABOUT YOU:Are you a bold visionary creative leader ready to shape the future of an iconic brand As Vice President of Creative and Art Services youll lead and oversee the product development strategy and execution within the organization. You will drive the creation and delivery of innovative products from concept to market ensuring they align with Jostens strategic goals customer needs and industry trends. You will work closely with other departments including engineering marketing sales finance and operations to ensure product success and continuous improvement. As a leader you will define and execute the direction and annual marketing plans for consumer-focused marketing growth strategies for the scholastic college and mascot shop business units. You will be responsible for developing comprehensive solutions marketing materials and campaigns to drive consumer awareness and engagement around our product offerings and marketing initiatives ultimately driving increased yearbook copies ads and engagement ultimately leading to increased revenue and profits. This executive will provide leadership vision and direction fostering a culture of collaboration accountability and excellence.YOU WILL:Define and execute enterprise-wide product strategy. Lead cross-functional collaboration to align merchandising development pricing and lifecycle planning with market trends and consumer insights.Drive business unit marketing strategy. Develop and implement omnichannel segment-specific marketing plans that deliver measurable growth in engagement ad revenue and yearbook sales.Lead go-to-market and product lifecycle planning. Oversee SKU rationalization seasonal strategies and site merchandising tactics that improve shopability and maximize profit.Leverage insights and white space analysis. Identify new product and account growth opportunities using internal data B2B/B2C research and competitive analysis.Collaborate to build site and promotional calendar. Align with Sales Creative and Digital Marketing to drive customer acquisition conversion and cross-channel performance.Advance digital transformation efforts. Partner with business unit leaders to accelerate personalization cross-channel attribution and marketing ROI measurement.Own P&L and product contribution margin. Manage all controllable expenses forecast against leading indicators and take corrective actions to meet business goals.Create and champion a customer-first culture. Embed digital thinking across the organization and lead transformation with strong executive influence.Inspire and develop a high-performing team. Hire mentor and lead a team of Directors Senior Managers and cross-functional partners aligned to shared KPIs.Typical/expected % of overnight travel:Up to 20%YOU HAVE:Extensive leadership experience. 15 years in merchandising retail wholesale or omni-channel product rolesfashion or consumer goods experience preferred.Proven product and marketing acumen. Expertise building and launching products across multiple channels using customer insights to inform strategy.P&L ownership and financial rigor. Skilled in managing contribution margin leading indicator KPIs and budget performance at scale.Vision and adaptability. Ability to set long-range strategic direction while adjusting to real-time trends and business priorities.Cross-functional collaboration. Comfortable influencing across Marketing Creative Sourcing Finance and senior executives.Digital-first thinking. Strong grasp of digital merchandising site optimization data attribution and personalization.Marketing leadership excellence. Experience leading high-impact teams that drive paid/earned media demand gen and acquisition marketing.Executive presence. Confident communicator and decision-maker with the ability to advocate influence and lead change.Entrepreneurial mindset. Resourceful innovative and energized by fast-paced high-stakes environments.LOVE WHERE YOU WORK:We care about your health.We offer competitive healthcare (health dental vision coverage) in addition to voluntary benefits including home and car insurance pet insurance flexible spending account amongst many more.We invest in your future.Our 401K plan has immediate vesting so you can start saving for retirement right away.We believe in flexibility.We offer a hybrid schedule with on-site work 3 days a week.We want you to unplug when needed.We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents you will receive 13 vacation days 8 paid sick leave 8 company paid holidays and family paid leave.We care about your development.We support tuition reimbursement after 6 months of service.We believe in pay transparency.The salary range is $200000 to $230000 with annual bonus eligibility.APPLICATION DEADLINE: December 31 2025ABOUT US:Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools colleges and universities each year and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products like yearbooks letter jackets class jewelry and championship rings keep meaningful traditions alive and inspire millions of people to celebrate their unique stories milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe from North America to the Caribbean. Watch a short video about ushere.ALL ABOUT MARKETINGOur Marketing team leverages digital marketing strategies and tactics focused on schools independent sales reps parents and students to deliver the right message to the right customer at the right members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks Class Rings Graduation Products and Professional Sports. Through executing across a variety of consumer touchpoints on social e-mail and print materials the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We cant wait to show you what our Marketing Team has to offer at Jostens!AMERICANS WITH DISABILITIES ACT (ADA):Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process or to perform the essential functions of the position please reach out to our HR team ator .Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.California Privacy Policy: Experience:Exec Key Skills Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Pardot,Attribution Modeling,Marketing Automation,Customer Segmentation,Martech,Lead Generation Employment Type : Full Time Experience: years Vacancy: 1 Monthly Salary Salary: 200000 - 230000