VP Brand Marketing and Digital at Armada

SUMMARYArmada has an exciting opportunity for a strategic hands-on Vice President of Brand Marketing and Digital. This leader will guide our brand narrative creative expression and digital presence across every channel. You will shape how we show up in the market strengthen our story and drive the performance of a modern marketing engine.You will partner closely with solution/products teams commercial teams and a talented in house brand creative and digital team to ensure everything we produce aligns with business priorities elevates the brand and creates measurable impact. This role requires someone who can move fluidly between strategy and execution create clarity in complex environments and lead with both confidence and empathy. The ideal candidate understands how to build a narrative how to operate a modern digital ecosystem and how to bring teams together around shared goals.This position reports to The Chief Marketing Officer and plays a central role in guiding the future direction of the marketing organization. You will help shape team structure operational focus messaging standards and the overall creative and digital quality bar. This is a critical leadership role for someone ready to build scale and evolve a global brand.RESPONSIBILITIES Brand Marketing and StorytellingOwn and evolve the brand narrative positioning messaging and value propositions across the entire customer journeyEnsure the brand stays clear modern consistent and competitive as markets and business priorities changeBring a strategic human and forward-looking point of view to how we tell our storyPartner with product marketing to align messaging with product direction customer needs and market insightsCreative and Content LeadershipGuide the creative process from concept through delivery across design writing content social and campaignsMaintain a high standard for clarity quality and consistency in every asset producedSet strong tone and voice guidelines and ensure they are used across teamsSupport team effectiveness workload balance and the creative culture needed to produce great workDigital Strategy and PerformanceOversee website experience paid media analytics SEO social platforms and emerging AI driven experiencesPartner with digital and growth teams to improve conversion user experience and brand expression across all digital touchpointsUse data to guide decisions improve performance and shape future roadmapsHelp develop a digital ecosystem that is modern intuitive and aligned with brand and business goalsCross Functional PartnershipBuild strong relationships with solution/product teams sales and executive leadershipBring structure clarity and alignment to complex initiatives and shared prioritiesCreate working rhythms that keep teams connected informed and moving in the same directionInfluence decision making with grounded strategy strong communication and thoughtful leadershipTeam and Agency LeadershipLead an in-house team across brand creative content digital and socialMentor and develop talent and create a culture that is collaborative curious and high performingManage key agency partners and set expectations for quality partnership and deliveryHelp shape the long-term operating model for how brand and digital marketing work across the companyQUALIFICATIONSEducation and Required Experience:At least 12 years of experience in brand marketing digital marketing or related fieldsRecent experience leading brand strategy digital performance programs and creative executionProven experience managing and developing teams and scaling cross functional processesStrong understanding of modern digital ecosystems including website paid media SEO analytics and socialExcellent communication and presentation skills with comfort engaging senior leadershipDemonstrated ability to work across teams build alignment and lead through changeBachelors or Masters degree in marketing communications design or a related field preferredExperience in complex B2B environments supply chain logistics or enterprise software is encouragedLanguage Skills and Technical Requirements:A senior brand and digital leader who blends strategic clarity with hands on capabilityProven experience guiding narrative creative and digital programs that drive both brand strength and measurable resultsA strong communicator who leads with trust calm and confidenceAble to motivate diverse teams and influence cross functional partners at all levelsComfortable in a fast-moving environment and skilled at creating order without slowing progressEqually capable of thinking big and refining the details when it matters mostPhysical Demands and Work EnvironmentThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.Work is usually performed in an office environment with normal noise levels. Involves prolonged sitting and computer usage.DisclaimerThis job description is not intended and should not be construed to be an exhaustive list of all responsibilities skills efforts or working conditions associated with the job. It is intended however to be an accurate reflection of those principal job elements essential for making decisions related to job performance employee development and compensation. As such the incumbent may perform other duties and responsibilities as required. Its contents imply no contractual obligation and may be changed by the company at any time.Required Experience:Exec Key Skills Sales Experience,Marketing,Public Relations,Pricing,Sales Pipeline,Outside Sales,Strategic Planning,Social Media Management,Sales Management,Enterprise Sales,Public Speaking,negotiation Employment Type : Full-Time Department / Functional Area: Marketing Experience: years Vacancy: 1