VP, Digital Strategy & Enablement at Lincoln Financial

VP, Digital Strategy & Enablement

The Role at a Glance As the VP, Digital Strategy & Enablement, you will be responsible for defining and executing the digital vision and enablement agenda across Product, Marketing, and Customer Experience. You will set the multi-year vision for portal, mobile, text, and self-service channels; ensures AI and automation investments are aligned to business outcomes; and serves as the senior business voice in technology and product planning. You will own the strategy, roadmap, and performance outcomes for broker, plan sponsor employer and employee digital experiences (portals, self-service, and customer-facing applications).

What you'll be doing Define and lead the digital strategy across Customer Experience, Product, and Marketing, creating a multi-year vision and roadmap that supports business growth, customer needs, and enterprise priorities. Transform customer, broker, and employer experiences by designing and optimizing seamless end-to-end digital journeys across onboarding, enrollment, service, claims, renewals, and self-service capabilities. Drive innovation and modernization of digital platforms, web and mobile experiences, AI solutions, and automation capabilities to improve engagement, efficiency, accessibility, and speed to market. Partner with senior leaders across the enterprise to embed digital capabilities into products, influence strategic investments, and enhance customer and advisor experiences. Leverage customer insights, analytics, and Voice of the Customer (VOC) feedback to identify opportunities, prioritize improvements, and deliver measurable business and customer outcomes. Establish and monitor experience standards and performance metrics, driving digital adoption, customer satisfaction, operational efficiency, and continuous improvement across all digital channels. Lead large-scale transformation and change initiatives, optimizing processes, reducing friction, improving quality, and building scalable capabilities that support future growth. Build, develop, and inspire a high-performing team, fostering a culture of innovation, accountability, collaboration, and continuous learning while attracting and retaining top talent.

What we're looking for Must-have experience (Required): 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's) 12+ Years experience in digital strategy, digital product management, customer experience, marketing technology, or transformation leadership 5+ years of managerial, supervisory and/or demonstrated leadership experience Experience in strategic planning/execution Strong presentation skills with demonstrated ability to influence at all levels of management through clear, informed and logical discussions/presentations Excellent communication skills as well as ability to communicate knowledgeable and credibly with senior management and internal constituents Nice-to have Experience (Preferred): Working knowledge of Workplace solutions products including Group Benefits and retirement Experience developing or informing multiyear digital roadmaps for client and broker facing experiences Knowledge of AI and its current and projected impacts to client delivery

Application Deadline Applications for this position will be accepted through August 28th, 2026 subject to earlier closure due to applicant volume

What's it like to work here? At Lincoln Financial, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.

What's in it for you: Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes Leadership development and virtual training opportunities PTO/parental leave Competitive 401K and employee benefits Free financial counseling, health coaching and employee assistance program Tuition assistance program Work arrangements that work for you Effective productivity/technology tools and training

The pay range for this position is $161,000 - $292,800 with anticipated pay for new hires between the minimum and midpoint of the range and could vary above and below the listed range as permitted by applicable law. Pay is based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincoln's total rewards package for employees. In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual. Other rewards may include long-term incentives, sales incentives and Lincoln's standard benefits package.

About The Company Lincoln Financial (NYSE: LNC) helps people to confidently plan for their version of a successful future. We focus on identifying a clear path to financial security, with products including annuities, life insurance, group protection, and retirement plan services. With our 120-year track record of expertise and integrity, millions of customers trust our solutions and service to help put their goals in reach. Lincoln Financial Distributors, a broker-dealer, is the wholesale distribution organization of Lincoln Financial. Lincoln Financial is the marketing name for Lincoln Financial Corporation and its affiliates including The Lincoln National Life Insurance Company, Fort Wayne, IN, and Lincoln Life & Annuity Company of New York, Syracuse, NY. Lincoln Financial affiliates, their distributors, and their respective employees, representatives and/or insurance agents do not provide tax, accounting or legal advice.

Lincoln is committed to creating an inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.