VP, Engagement Strategy at BGB Group

BGB GroupVP Engagement StrategyOur AgencyBGB Group is a healthcare communications agency that offers a wide range of services including traditional pharmaceutical advertising promotional medical education payer marketing and consulting services. Known for excellence and professionalism were hired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth.Position OverviewWe are seeking an experienced and visionary VP Engagement Strategy to lead the omnichannel and experience strategy for BGBsnew business pitch and growth-focused initiatives.This senior leader will define how customer needs behaviors and motivations shape engagement journeysand will build the strategic frameworks that bring those journeys to life within our pitch and growth work. The ideal candidate blends deep healthcare expertise with modern experience strategy connecting insights data technology and creativity into compelling engagement stories that win business and elevate BGBs strategic offering.As a key strategic leader you will collaborate closely with Creative Brand Strategy Medical Strategy and Business Development partners to build omnichannel narratives that differentiate BGB inspire clients and drive ongoing agency expansion.Specific ResponsibilitiesEngagement & Experience Strategy for New BusinessLead the development of omnichannel and engagement strategies that anchor BGBs pitch and new business narrativesTranslate customer data and category insights into compelling simplified engagement stories tailored to prospective client needsCreate experience frameworks opportunity maps and engagement roadmaps that elevate our pitch offerings and differentiate BGB in the marketCustomer Insight & Journey DevelopmentShape customer journeys personas and segmentation models for pitch workbringing HCPs patients caregivers and other stakeholders to life with clarity and impactIntegrate behavioral insights data and channel strategy into holistic experience designPitch Strategy & Presentation LeadershipServe as a core engagement strategy presenter during pitches and workshops articulating strategic choices with clarity and authorityTell the engagement story in a way that is crisp compelling and tailored to prospective client challenges and opportunitiesCross-Functional Strategic CollaborationPartner closely with Creative Directors to ensure engagement strategies align seamlessly with creative concepts and storytellingWork with analytics media medical strategy and account teams to build integrated engagement narratives and omnichannel frameworksSupport pipeline planning and opportunity assessment with Business Development leadershipThought Leadership & InnovationStay ahead of healthcare digital and omnichannel experience trends to shape BGBs new business strategy and capabilitiesBring innovative thinking to channel strategy data-driven engagement CRM/precision marketing and emerging CX technologiesPractice Leadership & Team DevelopmentMentor and guide the engagement strategy team fostering excellence in experience design omnichannel planning and insight-driven strategic thinkingDevelop and evolve BGBs engagement strategy tools frameworks methodologies and pitch processesContribute to expanding CX/engagement strategy capabilities across the agencyGrowth PartnershipPlay a pivotal role in RFP responses pitch strategy and new business planningHelp BGB evolve its positioning and capabilities in ways that support long-term agency growthPreferred QualificationsExperience8 years of experience in customer engagement omnichannel strategy CX or digital marketing requiredExperience with CX digital and engagement strategy in pharma healthcare or life sciences industries required ideally within advertising and/or communications agenciesDemonstrated experience developing engagement strategy for pitches or new business efforts is requiredExpertiseDeep understanding of omnichannel strategy customer behavior segmentation journey mapping and measurementStrong grasp of healthcare ecosystems (HCP patient payer caregiver) and the channel behaviors within eachSkilled in integrating insights data and technology into cohesive engagement plansLeadershipProven ability to lead teams mentor talent and drive strategic excellence in fast-paced high-stakes environmentsCommunication ExcellenceOutstanding presentation communication and storytelling skillsespecially within pitch and executive client settingsWays of WorkingComfortable navigating ambiguity managing complexity and driving clarity across cross-functional teams and client conversationsEducationBachelors degree required; advanced degree preferredSalary Range:$175000 - $225000 base salary bonus eligibilityThe salary range provided represents what a potential hire may expect to earn in this role at BGB. Actual salary decisions will be influenced by several factors that we use to determine overall fit including experience (both direct and indirect) education training demonstrated qualifications and organizational need. Salary is only one component of the total rewards package offered at BGB Group.BGB Group is an equal opportunity employer. All applicants will be considered without regard to race color religion sex age national origin citizenship status sexual orientation disability veteran status or any category or class of person protected by law.Required Experience:Exec Key Skills Marketing,Data Visualization,Tableau,Customer Segmentation,Microsoft Powerpoint,Investment Banking,Strategic Planning,Financial Modeling,Customer relationship management,Management Consulting,Google Suite,Analytics Employment Type : Full Time Experience: years Vacancy: 1 Monthly Salary Salary: 175000 - 225000