Web Content Strategy Specialist, Ford.com at Ford Motor Company

Job Title

In this position...

The ideal candidate will have a strong background in Digital Experience and Content Strategy, with an understanding of web platforms, Content strategy, testing and optimization methodology.

You will be a skilled individual contributor with strong cross-functional and agency team leadership experience.

You will assist in leading a cross-functional agency team in developing the immediate and near-term content strategies for Ford.com. Will be the day-to-day contact for internal, partner and vendor leads for assigned segments on Ford.com.

This individual will guide a team of creative and content strategists in creating and executing the storytelling on Ford.com, asset production and experience optimization to promote a consistent brand voice across the site.

Responsibilities

What you'll do...

Provide strategic leadership across internal and partner teams to identify the storytelling across assigned segments of Ford.com

Advocate for the brand voice when partnering with channel/platform and vehicle segment leads in crafting experiences across the customer journey

Partner with analytics team to identify and define clear and measurable critical metrics continually testing and optimizing content for performance against established KPIs.

Manage the execution of site audience and content strategies for targeted experiences within the brand sites.

Lead an ongoing test and learn content optimization calendar on.com, including A/B and multi-variant testing

Supports the Model Year Changeover process across assigned segments of Ford.com

Day-to-Day digital lead for segment areas in developing connected customer journeys in partnership with Integrated Marketing, Media, and CRM

Manage agency/partner project execution of editorial calendar and optimization strategies, acting as the voice of the customer throughout the creative process

Identify non-automotive and automotive digital trends and innovations and develop use case opportunities

Qualifications

You'll have...

Bachelor's degree

5+ years of experience developing digital-based experiences, brand marketing and/or content strategy

Even better, you may have...

Strong knowledge and experience across ad-tech, SEO, web technologies/platforms, analytics suites

Experience with Adobe web and testing technologies

Significant experience in developing testing scenarios, executing and optimizing

Experience integrating experiences across channels and touchpoints to deliver an end-to-end connected journey for the customer

Solid understanding of the automotive industry, preferred experience in partnering with digital retailing

A passion for digital customer experience and providing solutions across the customer lifecycle

Excellent communication and presentation skills with proven track record to lead and encourage teams

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builderor all of the above? No matter what you choose, we offer a work life that works for you, including:

Immediate medical, dental, vision and prescription drug coverage

Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more

Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more

Vehicle discount program for employees and family members and management leases

Tuition assistance

Established and active employee resource groups

Paid time off for individual and team community service

A generous schedule of paid holidays, including the week between Christmas and New Year's Day

Paid time off and the option to purchase additional vacation time.

This position is a salary grade 5 and ranges from $65,100-$109,300.

This position is a salary grade 6 and ranges from $74,300-$124,500.

This position is a salary grade 7 and ranges from $86,600-$144,900.

This position is a salary grade 8 and ranges from $99,100-$166,200.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.

This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week.

Job Identification 64661

Job Category Marketing & Sales

Degree Level Bachelor's Degree or equivalent

Job Schedule Full time

Locations 2400 Village Rd, Dearborn, MI, 48124, US (Hybrid)