YourLiebherrCareer Digital Marketing Team Lead at Liebherr

The Digital Marketing Team Lead will be responsible for optimizing the customer journey across Liebherrs digital ecosystem. This person will be able to combine marketing strategies with data and technology and ensure campaigns get to customers flawlessly. The Digital Marketing Team Lead enables and supports the marketing team in creating targeted personalized campaigns. They will own relationships with marketing technology partners and work closely with Liebherrs internal IT department to build a best-in-class customer journey. This role will be creating and executing a marketing technology roadmap that is aligned with business goals set at a corporate and at a divisional level.For consideration all candidates must apply through our online career portal. We kindly ask that you do not send applications or resumés via email. ResponsibilitiesResponsible for spearheading strategy defining goals and meeting marketing objectives across digital channels to support digital transformation and business growth for Liebherr USA Co and each of its product segments.Responsible for the administration reporting optimization and evaluation of websites online marketing campaigns social media platforms and display advertising.Responsible for content management web design implementation and administration of websites and databases.Responsible for the managing of Liebherr USA Co.s SharePoint pages. Designing developing and maintaining site content and capabilities of the existing portals in collaboration with the IT department.Work with product specialists and marketing teams to create multi-channel campaigns.Has complete mastery of the structure in the Content Management System (CMS) and provides guidance and support to new employees in the use of the company-wide CMS system.Execute and optimize email marketing campaigns from managing and segmenting email lists to integrating necessary landing pages.Plans and implements Search Engine Optimization (SEO) measures (content and technical). This includes keyword search use of analytics data optimization and effectiveness analysis of existing websites (usability findability visibility and testing) and development of on-site and off-site strategies for optimal index ability/crawlability.Track report and analyze website analytics and PPC initiatives and campaigns.Lead integration of data between platforms.Serve as super-user for a variety of Liebherr digital tools.Oversee the implementation of new marketing technology rollouts training and user adoption.Responsible for department administration and relevant reporting and planning systems.This position will serve as the marketing point of contact for designated product segments under Liebherr USA Co.CompetenciesRelevant Bachelors Degree in Marketing Digital Marketing Computer Science Web Design IT or Digital Art with 2 4 years relevant experience and experience on SEO SEA display and email marketing or similar or a combination of education and 5 or more years of equivalent experience in this field.Supervisory Duties:Manages at least 1 direct report.Responsible for the overall direction coordination and evaluation of Digital Marketing team.Carries out supervisory responsibilities in accordance with the organizations policies and applicable laws.Responsibilities include interviewing hiring and training employees; planning assigning and directing work appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.Excellent communication skills both verbal and written.Ability to communicate with teams inside and outside LiebherrDemonstrate strong analytical and problem-solving resolution skillsAbility to effectively present information and respond to questions from executives managers suppliers customers and the general public.Very good analytical knowledge combined with a good understanding of numbers and their interpretation.Proficiency with database management intranet and extranet applications.Proficiency with Content Management Systems (First Spirit or similar).Proficiency with MS Office Excel PowerPoint.Proficiency with Microsoft SharePoint content management.Proficiency with web design and administration.Proficiency with Adobe Illustrator Photoshop InDesign.Proficiency with Google Analytics Google Ads Microsoft Ads and SEO tools.Solid expertise in HTML CSS.Knowledge of SharePoint workflows and formsTravel domestically and internationally up to 20% of the time.Ability to obtain and maintain a valid drivers license and passport.Our OfferAn interesting and ambitious role in a successful international company. We offer a secure work environment with a comprehensive benefits package that includes major medical dental and vision insurance 401K plan with company match paid vacation and personal days and competitive salary.Have we awoken your interest Then we look forward to receiving your online application. If you have any questions please contact Jose Matrille.Liebherr-America Inc. and its US affiliates are Equal Opportunity Employers. Employment decisions are made without regard to race color religion national origin gender sexual orientation gender identity age physical or mental disability genetic factors military/veteran status or other characteristics protected by law.If you are a California resident please visit Liebherr USA Co. Privacy Statement for more information regarding how Liebherr-America Inc. and its US affiliates collect and process your personal information.One Passion. Many Opportunities.The companyIn line with its international growth Liebherrs venture into the United States began in 1970. Within a couple of years the company expanded and completed its production facilities in Newport News Virginia for its product line of hydraulic was later converted into Liebherrs manufacturing facility for mining trucks and remains home to Liebherr Mining Equipment Newport News addition to its production facility Liebherr markets a wide variety of productsand technologies through its companies located across the United States. The companies are Liebherr-Aerospace Saline Inc. Liebherr Gear Technology Inc. Liebherr Automation SystemsCo. and Liebherr USA Co. the umbrella company for 12 product segments that are positioned across the United States.LocationLiebherr USA Co.4800 Chestnut Avenue23607 Newport News VAUnited States (US)ContactJose Matrille Not translated in selected language Key Skills Law Enforcement,ABB,Marine Biology,Filing,Automobile,AV Employment Type : Full-Time Experience: years Vacancy: 1